Kitty Smeeten

Current

• Innovation Specialist at Sunidee

Past

• New business Development Manager at Duyvis
• New Business Development Manager at PepsiCo
• New Business Development Manager / Trade marketing Manager / Senior Product Manager at Sara Lee

• Product Group Manager at Nestle
• Product Group Manager at Honig BV

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Education

• HAS Den Bosch
• Nima C

Connections

209 connections

Industry

Management Consulting

Websites

• SUNIDEE

Kitty Smeeten’s Summary

SunIdee is an innovation agency which can help your company innovate in a way which is both inspiring and results-driven. We specialise in 5 areas of innovation:
1. Innovation culture
2. Innovation strategy
3. Partnership innovation
4. Portfolio innovation
5. User-driven innovation

Creating new concepts, strategies, and products, which really creates additional turnover and profit, is my specialism and passion. Focus mainly on the market of fast moving consumer goods.
I gained a lot of experience in product innovation, marketing, and trade marketing at several leading multinationals as Pepsico, Sara Lee/DE, Nestlé en Honig BV (now part of Heinz Ltd.)
I graduated as Bachelor of Science in Food Technology HAS Den Bosch, University of professional education and completed this study with several marketing an communication studies as NIMA C.

Kitty Smeeten’s Specialties:

concept and product development, strategie development, coaching, positioning, project management.

Kitty Smeeten’s Experience

• Innovation Specialist

  Sunidee

  (Public Company; 1-10 employees; Management Consulting industry)

  April 2008 — Present (1 year 4 months)

  SunIdee is an innovation agency which can help your company innovate in a way which is both inspiring and results-driven. We specialise in 5 areas of innovation:
  1. Innovation culture
  2. Innovation strategy
  3. Partnership innovation
  4. Portfolio innovation
  5. User-driven innovation

• New business Development Manager

  Duyvis

  (Management Consulting industry)

  2001 — 2007 (6 years)

• New Business Development Manager

  PepsiCo

  (Public Company; 10,001 or more employees; PEP; Consumer Goods industry)

  May 2006 — October 2007 (1 year 6 months)

• New Business Development Manager / Trade marketing Manager / Senior Product Manager

  Sara Lee

  (Public Company; 10,001 or more employees; SLE; Consumer Goods industry)

  January 2001 — April 2006 (5 years 4 months)

  I worked for the Duyvis Brand.

• Product Group Manager

  Nestle

  (Public Company; 10,001 or more employees; NESN; Food Production industry)

  1997 — 1999 (2 years)

  Food Foodservices

• Product Group Manager

  Honig BV

  (Public Company; 201-500 employees; Food Production industry)

  1990 — 1996 (6 years)

Kitty Smeeten’s Education

• HAS Den Bosch

  Food Technology 1986 — 1990

• Nima C

Additional Information

Kitty Smeeten’s Websites:

• SUNIDEE

Kitty Smeeten’s Interests:

Concept and Product Innovation, Commercial strategies.

Kitty Smeeten’s Groups:

•    Dutch Marketing & Communications Professionals
•    FMCG Global:Consumer Goods Innovators & Specialists

Kitty Smeeten’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch