Kirk McDonald

Kirk McDonald

President at PubMatic

Location
Greater New York City Area
Industry
Executive Office

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Kirk McDonald's Overview

Current
Past
Education
Connections

500+ connections

Kirk McDonald's Summary

Kirk McDonald is a seasoned media veteran with deep experience across a range of media brands and platforms. With 20+ years spent at some of the leading digital and media companies, he understands the important balance in leadership required to build start-ups and pivot on the strengths of established companies.

Currently Kirk is the President of PubMatic where he leads all of the go to market functions of the organization. PubMatic is the industry leading Publisher platform, enabling revenue strategies for realizing the full potential of the publisher's digital assets in display, mobile and video.

Previously he was the President of Digital, Time Inc. In that corporate role, Kirk was responsible for bringing together the company’s collective digital assets to deliver audience and brand solutions to clients. He formerly held the position of Chief Advertising Officer of the Fortune|Money Group, where he oversaw worldwide advertising sales and integrated marketing across Fortune magazine, Money magazine, the conference business and CNNMoney.com. Prior to joining the Fortune|Money Group, McDonald served as the SVP of Sales, Marketing and Client Services for DRIVEpm and Atlas, both key units of Microsoft’s advertising business. Kirk was the SVP of Network Sales at CNET, where he engineered hugely successful strategic partnerships with the top-tier of technology marketers. Before moving to the digital world, McDonald was a print sales person, selling print advertising solutions for Ziff-Davis publications where he helped to launch titles in three countries. He also worked at Conde Nast in research marketing for multiple titles, including Self magazine.

Kirk McDonald's Experience

President

PubMatic

Privately Held; 501-1000 employees; Internet industry

October 2011Present (3 years 1 month) Greater New York City Area

Lead all of PubMatic's go to market functions which specifically includes the Sales and Service Organizations, Corporate Marketing, Product Marketing and Product Management, and Marketing.

President of Digital

Time Inc.

Public Company; 10,001+ employees; TWX; Publishing industry

January 2009January 2011 (2 years 1 month)

Corporate role responsible for bringing together the company’s collective digital assets to deliver audience and brand solutions to clients.

SVP, Sales, Marketing & Services

DRIVEpm|ATLAS Solutions

Public Company; 11-50 employees; Internet industry

May 2006February 2008 (1 year 10 months)

Oversee all facets of the client sales process, including but not limited to direct management of the DRIVEpm sales force, the sales support and services teams as well as marketing development. Responsibilities also involve the shaping of overall DRIVEpm business strategy, direction and execution.

Senior Vice President

Drive PM

2006February 2008 (2 years)

Chief Advertising Officer

Fortune|Money Group

20082008 (less than a year)

Senior Vice President, Network Sales

CNET Networks

Public Company; 1001-5000 employees; CNET; Online Media industry

March 2002March 2006 (4 years 1 month)

Provide strong and visible leadership for the Network Sales business unit. Role requires proactive collaboration across all of CNET Networks. Partner with product head to lead strategy development for CNET Network’s Advice and Shopping Services business unit.
• Directly responsible for growing the business, influencing and executing on corporate strategy, meeting financial/operational goals
• Design and promote cross-functional and cross-business solutions that maximize growth, profitability, and supports other CNET themes

Senior Vice President, Network Sales

CNET Networks, Inc

Public Company; 1001-5000 employees; CNET; Online Media industry

19972006 (9 years)

Vice President, Network Sales

CNET Networks

Public Company; 1001-5000 employees; CNET; Online Media industry

January 1997March 2002 (5 years 3 months)

Vice President, Network Sales
Promoted to provide a strong management presence for National Sales effort during the critical time of the dot-com market downturn and internal management turnover. Work focused within the Network Sales business unit and the related support teams.
• Managed organizational changes to meet cost reduction targets in 2001 and 2002
• Continued to contribute to overall commercial strategy
• Responsible for the design and implementation of organizational alignment with product and editorial business initiatives
• Actively sold significant multi-million dollars advertising partners during the market slowdown
• Increased team training and focus on “Customer First” themes

District Sales Manager

Ziff Davis

Public Company; 501-1000 employees; Online Media industry

19921997 (5 years)

Kirk McDonald's Skills & Expertise

  1. Mobile Applications
  2. Start-ups
  3. Digital Media
  4. Digital Strategy
  5. Ad Networks
  6. Behavioral Targeting
  7. Online Advertising
  8. Mobile Advertising
  9. Digital Marketing
  10. Strategic Partnerships
  11. Product Marketing
  12. Advertising
  13. Management
  14. Content Strategy
  15. Social Media Marketing
  16. Strategy
  17. Advertising Sales
  18. Analytics
  19. Leadership
  20. Product Management
  21. Online Marketing
  22. Integrated Marketing
  23. Mobile Devices
  24. Creative Direction
  25. Lead Generation
  26. Mobile Marketing
  27. Publishing
  28. Business Strategy
  29. New Media
  30. E-commerce
  31. Selling
  32. Sales
  33. Organizational Leadership
  34. Salesforce.com
  35. SEM
  36. Thought Leadership
  37. CEOs
  38. Marketing Strategy
  39. Marketing
  40. Cross-functional Team Leadership
  41. Display Advertising
  42. Web Analytics
  43. Interactive Marketing

View All (43) Skills View Fewer Skills

Kirk McDonald's Education

Sulzberger Fellows Program/Columbia University

20102010

Sulzberger Fellows Program/Columbia University

20102010

Contact Kirk for:

  • career opportunities
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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