Kirby Wadsworth

Current

Vice President of Global Marketing at F5 Networks
Adjunct Professor of Marketing at Babson College

Past

Member Board of Directors at Wasabi
Senior Vice President, Marketing and Business Development at Acopia Networks
Senior Vice President, Marketing and Business Development at Revivio, Inc.

vp marketing at Storability Software
Founder/VP Marketing at Storability
GM/VP Marketing at Compaq Computer Corporation
Vice President of Storage Marketing at Digital Equipment Corporation/Compaq
VP Marketing at Digital Equipment Corporation
Vice President of Storage Marketing at Digital StorageWorks
Systems Analyst at Tandem Computers
Systems Analyst at Tandem Computer
Customer Engineer at Prime Computer
Customer Engineer at Wang Laboratories

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Education

Northwestern University - Kellogg School of Management
Northeastern University

Recommended

25 people have recommended Kirby

Connections

500+ connections

Industry

Computer Software

Websites

Kirby Wadsworth’s Summary

Successful entrepreneurial executive with proven leadership skills in technology-based companies.

Strategic visionary with strength in team building, communication, planning and achieving high-performance objectives.

Proven expert in turning great ideas into category leaders.

Kirby Wadsworth’s Specialties:

Startup Marketing Strategy, Product Marketing, Product Management, Product Requirement Definition, Messaging, Positioning, Branding, Demand Generation, Business Development, General Management, P&L, Venture Funding

Kirby Wadsworth’s Experience

Member Board of Directors

Wasabi

(Privately Held; Information Technology and Services industry)

February 2006 — December 2008 (2 years 11 months)

Board Member
Senior Vice President, Marketing and Business Development

Acopia Networks

(Privately Held; 51-200 employees; Computer Networking industry)

July 2006 — September 2007 (1 year 3 months)

Acopia was acquired by F5 Networks
Senior Vice President, Marketing and Business Development

Revivio, Inc.

(Privately Held; 11-50 employees; Computer Software industry)

August 2002 — July 2006 (4 years)

Managing all aspects of market creation and development - requirements, prioritization, messaging, positioning, promotion, sales, and partnerships. Created and exploited a new market category, and established Revivio as the acknowledged leader. Several industry awards including 2005 Stevie Award for Best Marketing Executive, and 2003 and 2004 LACP Award for Effective Marketing Communication.
vp marketing

Storability Software

(Computer Software industry)

1999 — 2002 (3 years)
Founder/VP Marketing

Storability

(Computer Software industry)

2000 — 2002 (2 years)
GM/VP Marketing

Compaq Computer Corporation

(Public Company; 10,001 or more employees; CPQ; Computer Software industry)

1998 — 2000 (2 years)
Vice President of Storage Marketing

Digital Equipment Corporation/Compaq

(Public Company; Computer Software industry)

1998 — 2000 (2 years)
VP Marketing

Digital Equipment Corporation

(Public Company; 10,001 or more employees; DEC; Computer Hardware industry)

1988 — 1998 (10 years)
Vice President of Storage Marketing

Digital StorageWorks

(Computer Software industry)

1990 — 1995 (5 years)
Systems Analyst

Tandem Computers

(Computer Software industry)

1982 — 1988 (6 years)
Systems Analyst

Tandem Computer

(Public Company; 10,001 or more employees; TNDM; Computer Software industry)

1982 — 1988 (6 years)
Customer Engineer

Prime Computer

(Public Company; Computer Software industry)

1980 — 1982 (2 years)
Customer Engineer

Wang Laboratories

(Public Company; 1001-5000 employees; Computer Software industry)

1979 — 1980 (1 year)

Kirby Wadsworth’s Education

Northwestern University - Kellogg School of Management

MBA , Business , 1995 — 1997

Activities and Societies:

Beta Gamma Sigma - Honor Society
Northeastern University

BS/BA , Management Information Systems , September 1982 — May 1987

Additional Information

Kirby Wadsworth’s Websites:

Kirby Wadsworth’s Interests:

teaching, writing, entreprenuerial strategy, skiing, curling

Kirby Wadsworth’s Groups:

Beta Gamma Sigma Honor Society, Sigma Rho Epsilon Honor Society, General Society of Mayflower Descendents, CMO Council, Boston Product Management Association, NEBATA, lions, marketing professionals