
Senior Publicity Manager at Deep Focus
Greater New York City Area

Senior Publicity Manager at Deep Focus
Greater New York City Area
(Privately Held; Marketing and Advertising industry)
October 2006 — Present (2 years 10 months)
I specialize in concepting, managing and executing strategic online campaigns for a number of top-tier entertainment and brand clients that engage consumers across a variety of digital platforms.
Specialties:
Social Media Marketing
Online Publicity
Content Distribution and Syndication
Digital Word of Mouth
(Public Company; 10,001 or more employees; TWX; Publishing industry)
2004 — 2006 (2 years)
Executed weekly multi-media publicity campaigns for Time Magazine and Time.com as well as quarterly media campaigns for Time’s fashion supplement, Time Style & Design. Responsibilities included creating press materials, including press releases and media alerts, as well as daily contact with top domestic and international media outlets.
Coordinated more than 2,000 domestic and international broadcast interviews for Time editors and correspondents and assisted in event publicity for events such as the 2006, “Time 100” Gala, the Time Global Health Summit.
Promoted from Associate Publicist within first year.
(Public Company; 10,001 or more employees; TWX; Publishing industry)
June 2003 — August 2003 (3 months)
Published inaugural internal publishing newsletter for TIME, TIME.com and TIME for Kids.
Drafted press releases and pitched stories to local and national media outlets.
Updated media contact lists.
N/A , Entertainment Marketing , 2008 — 2008
NYU School of Professional and Continuing Studies
B.A. , Sociology , 2000 — 2004
Graduated cum laude.
New Media, Entertainment, Music, Pop-Culture, Publishing, Media Industry
Public Relations Society of America, 212 Interactive Advertising Club, Web2NewYork