Kimberly Goughnour

Kimberly Goughnour

Manager, Programmatic Media at Accuen

Location
Greater New York City Area
Industry
Online Media

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Kimberly Goughnour's Overview

Current
  • Manager, Programmatic Media at Accuen
Past
  • Campaign Management Associate at Cadreon
  • SEO & Online Marketing Campaign Manager at TechStudio
  • Clinical Simulation Trainer Product Manager at MammaCare Corporation
Education
Connections

391 connections

Kimberly Goughnour's Experience

Manager, Programmatic Media

Accuen

Public Company; 51-200 employees; Internet industry

August 2014Present (2 months) Greater New York City Area

Campaign Management Associate

Cadreon

Public Company; 51-200 employees; Marketing and Advertising industry

August 20132014 (1 year) Greater New York City Area

Manage programmatic video and display campaigns for major CPG & Pharma brands. Responsible for campaign planning, set up, analysis, budgeting, goal optimization, publisher & vendor relations, QA and supporting client services.

Select Responsibilities:
• Manage troubleshooting related to campaign delivery and technology issues
• Work with client & internal teams to create campaign strategy, requirements and define success metrics
• Interface between product, marketplace, AdOps, client, vendor and publisher teams to ensure proper setup, trafficking, measurement and delivery of campaigns
• Expertise managing campaigns of diverse sizes and goals in major DSPs (Turn, TubeMogul, DBM, AdapTV, AOP)
• Participate in UX focus groups & studies for Demand-Side-Platforms, including Google Doubleclick Bid Manager

SEO & Online Marketing Campaign Manager

TechStudio

April 2012August 2013 (1 year 5 months)

Managed all aspects of online marketing campaigns from communication with clients to strategic planning, implementation and evaluation. Managed campaigns in on-page and off-page optimization, local business listing optimization, Google Pay-Per-Click Advertising, and social media for small to mid-sized businesses.

Select Responsibilities:
• Managed 5-7 campaigns simultaneously in addition to internal marketing and business development
• Researched and developed administrative strategies for wide range of internet marketing campaign operations
• Doubled one client’s site traffic and established both high-organic search rankings and local search rankings in 9 months for a law firm with previous minimal online presence or rankings
• Developed and implemented online marketing strategy leading to new sources of business and sales for client after evaluating reduction in productivity and profitability
• Directed various freelance employees- delegated specific tasks and ensured timely completion
• Wrote copy and service descriptions TechSEO website in addition to various other client sites

Clinical Simulation Trainer Product Manager

MammaCare Corporation

Public Company; 1-10 employees; mamm.ob; Health, Wellness and Fitness industry

May 2011April 2012 (1 year) Gainesville, FL

MammaCare is a breast cancer research company that develops and markets digital training programs and technology for healthcare providers and women. I began as an intern and moved to different roles during this time.

Select Responsibilities:
• Co-led tech product launch and user testing for medical training simulator in the VA Health Care system
• Conducted on-site User Acceptance Testing and end-user interviews with more than 200 trainees
• Identified product errors during launch and worked with product engineers to solve bugs
• Collaborated with developer and education teams to optimize online training programs for user experience
• Assisted with writing and data visualization for National Science Foundation grant reports and presentations

Marketing, Public Relations and Advertising Intern

Infinite Energy, Inc.

Privately Held; 201-500 employees; Oil & Energy industry

January 2011August 2011 (8 months) Gainesville, Florida Area

Infinite Energy, Inc. markets wholesale and retail energy products; and offers residential, commercial and industrial consumers a variety of natural gas pricing options to meet specific needs.

Responsibilities include:
• Identify publications that reach specific market segments for natural gas and compile lists with these organizations’ information and press kits
• Assist with social media strategies, promotions and operations
• Write content for, layout and help plan the company newsletter
• Write copy, design and update promotional material for various audience segments and various media
• Initiated, developed and implemented a project to collect and present information on Infinite Energy’s CSR initiatives, publicize this information and enter Infinite Energy in several CSR Award contests

Public Relations and Non-Profit Planning Intern

MammaCare Foundation

January 2011April 2011 (4 months) Gainesville, Florida Area

• Identify, obtain and assist with the completion of paperwork necessary to establish a nonprofit organization
• Create a web site, including design color scheme, layout and images, and write content
• Determine and define the foundation’s three areas of focus
• Write the first fundraising proposal and present it to potential fundraising partners
• Identify organizations and groups of people the foundation could either help or partner with, and then compile and maintain contact information lists
• Draft plans for fundraising events
• Search for and compile lists of grants the foundation could apply for

Public Relations, Advertising and Marketing Intern

MammaCare Corporation

Public Company; 1-10 employees; mamm.ob; Health, Wellness and Fitness industry

August 2010December 2010 (5 months) Gainesville, Florida Area

MammaCare trains and certifies healthcare professionals in the MammaCare Method of breast examination and markets breast-health education materials specialized for both individuals and healthcare professionals. Responsibilities include:

• Research the entire breast cancer field to best position MammaCare and market its products
• Create advertisements for and helped plan two different marketing campaigns
• Create presentations for community education events

Communications Intern

Gainesville Health & Fitness

Privately Held; 201-500 employees; Health, Wellness and Fitness industry

20102010 (less than a year)

Kimberly Goughnour's Languages

  • Conversational French

Kimberly Goughnour's Skills & Expertise

  1. Usability Testing
  2. SEO
  3. Public Speaking
  4. User Experience
  5. Adobe Creative Suite
  6. Online Marketing
  7. Online Advertising
  8. Google Analytics
  9. Strategic Communications
  10. Data Analysis
  11. Web and Print Design Best Practices
  12. Copywriting
  13. Corporate Communications
  14. Marketing Strategy
  15. Digital Media
  16. Product Management
  17. responsive design
  18. jQuery
  19. HTML 5
  20. Agile Methodologies
  21. Graphic Design
  22. CSS
  23. Advertising
  24. Corporate Social Responsibility
  25. Social Media
  26. Facebook
  27. Email Marketing
  28. AP Style
  29. Journalism
  30. Editing
  31. Blogging
  32. WordPress
  33. Microsoft Office
  34. Public Relations
  35. Newsletters
  36. Organic Search
  37. Press Releases
  38. Market Research
  39. Creative Direction
  40. Company Newsletters
  41. Web Design
  42. Content Management
  43. Social Media Marketing
  44. Web Marketing Strategy
  45. Web Content

View All (45) Skills View Fewer Skills

Kimberly Goughnour's Education

University of Florida

Masters' of Mass Communication, Web Design and Online Communication

20122014

University of Florida

Bachelor's Degree, Public Relations Major, Landscape Architecture Minor

20072011

Gainesville High School

Kimberly Goughnour's Additional Information

Interests:

Visual communication, imagery, messaging, new technologies, art, architecture, soccer, fitness.

Groups and Associations:

Contact Kimberly for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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