
Director North American Sales at XMOS Semiconductor Ltd
San Francisco Bay Area

Director North American Sales at XMOS Semiconductor Ltd
San Francisco Bay Area
Sales leader with over 20 years semiconductor and software experience directing large and small organizations in achieving results that consistently exceed plan and outperform the competition.
Strong leadership style reflected in an enthusiastic attitude, insightful vision, desire to coach and mentor, commitment to personal growth, and the determination to succeed.
•Developing sales strategies to target high potential customers within the fastest growing market segments.
•Managing and implementing the strategic changes necessary to take full advantage of a company’s product line, market position, and selling channels.
•Building highly effective teams while staying actively engaged in critical customer opportunities.
•Comprehensive understanding of sales channels and the most effective manner to utilize them to ensure desired results.
(Privately Held; Semiconductors industry)
March 2009 — Present (9 months)
(Semiconductors industry)
March 2005 — September 2008 (3 years 7 months)
Sales responsibility for the entire ADI product portfolio including Analog, DSP, RF, Video, Power, and Mems products.
-Directed a team comprised of three Regional Sales Managers and two FAE Managers with 30 direct reports and three manufacturer’s rep organizations.
-Redeployed organization to focus ADI resources on Tier 1, 2 customers as well as the fastest growing market segments such as Video, Medical, and RF.
-Leveraged relationships within the distribution channel to increase their FAE support and expand customer coverage into the mass market.
-Implemented a sales review process that required a detailed analysis of each customer’s system in order to identify all potential opportunities and increase the number of ADI products per program.
(Semiconductors industry)
April 2003 — May 2005 (2 years 2 months)
-Managed the design-in and sale of DSP, Advanced Analog and Power products through a hybrid model of manufacturer’s rep and a direct sales force.
-Drove accountability at the rep and within the distribution channel to achieve design win and revenue metrics.
-Actively engaged with sales team in closing large opportunities at key customers.
(Semiconductors industry)
January 2001 — May 2003 (2 years 5 months)
-Redefined the North American sales strategy for design tools and services including organizational restructuring, IP and channel partnerships, and sales collateral.
-Set strategy and direction for the pre and post-sales activity of the FAE and Customer Application managers including their interaction with third party design houses.
-Developed an outbound telesales team and a fee-based reference platform evaluation program.
(Semiconductors industry)
June 1985 — January 2001 (15 years 8 months)
Managed sale of analog, DSP, and ASIC products through direct and rep sales force. Significant involvement with distribution channel.
BSEE , Electrical Engineering , 1981 — 1985