Kevin McIntosh

Current

Marketing/Advertising Professional at Kevin McIntosh, Inc.

Past

Sr. Copywriter at Walt Klein and Associates
Sr. Copywriter at Bates USA
Copywriter / Broadcast Producer at Blaising St. Claire Associates

Copywriter at Keller Crescent

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Education

University of Kentucky

Recommended

10 people have recommended Kevin

Connections

125 connections

Industry

Marketing and Advertising

Websites

My Blog

Kevin McIntosh’s Summary

I've worked on the marketing campaigns of over a dozen Fortune 500 brands including DuPont, RCA and BB&T.

Now offering my workshop, "The Social Media Marketing Journey" to de-mystify the process of social marketing for businesses/organizations while showing them how to accomplish a wide range of business objectives, from improving reputation management to increasing brand advocacy.

Includes how the social media marketing process works, from setting objectives to listening + engaging + measuring results and more.

Kevin McIntosh’s Specialties:

Online Marketing • Developing marketing strategies incorporating Web 2.0 media including Twitter and blogs • Experienced with Radian6 and Scout Labs social media monitoring tools • Brand awareness advertising and integrated marketing • Creative concept development • Brand strategy development

Kevin McIntosh’s Experience

Marketing/Advertising Professional

Kevin McIntosh, Inc.

(Marketing and Advertising industry)

February 2004 — Present (5 years 10 months)
Sr. Copywriter

Walt Klein and Associates

(Marketing and Advertising industry)

February 2002 — February 2004 (2 years 1 month)

Brands included Yadkin Valley Bank and DuPont • Wrote and co-produced a United Way fundraising video that was judged as one of the top 3 United Way videos nationwide
Sr. Copywriter

Bates USA

(Marketing and Advertising industry)

1996 — 2000 (4 years )

Developed broadcast and print advertising • Lead copywriter on Provident Bank • Also worked in the Manhattan office on a brand assignment • Won 2000 Indianapolis ADDY's Best Of Show
Copywriter / Broadcast Producer

Blaising St. Claire Associates

(Marketing and Advertising industry)

May 1994 — May 1996 (2 years 1 month)

Brands included Home Federal Savings Bank, The Indianapolis Star and Plano fishing accessories • Created a long running print and broadcast brand campaign for a regional health plan
Copywriter

Keller Crescent

(Privately Held; Marketing and Advertising industry)

October 1989 — April 1994 (4 years 7 months)

Developed concepts and marketing communications for print, outdoor, TV, radio and P.O.P. • Brands included Old National Bank and Eureka Vacuums