Kevin Brogan

Current

• Business Planning Analyst at Truvo
• Business Performance Analyst at Truvo Ireland Ltd (formerly Golden Pages Ltd)
• Business Performance Analyst at Truvo Ireland Ltd.

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Past

• Marketing Analysis Manager at Alliance & Leicester
• Channel Development Manager at Alliance & Leicester Commercial Bank

Education

• Liverpool John Moores University

Recommended

1 person has recommended Kevin

Connections

73 connections

Industry

Marketing and Advertising

Kevin Brogan’s Summary

My employment to date has allowed me to develop my adaptable key business competency skills, including multi-tasking, lateral thinking and core solution provision. I have been able to build upon my strong team working skills whilst also being able to develop and progress individual high-level projects within timescale. My most recent positions have given me a greater awareness of strategic business thinking and direction, whilst incorporating tactical and everyday issues and decisions. I have regularly worked in conjunction with senior management and directors throughout my employment. I am also fully proficient in the majority of MS Office applications (especially MS Excel and MS Access), the Internet and also specific applications such as Business Objects, CALM and SAGE CRM system. A strong problem solver with excellent communication skills, my management ethos is one of teamwork, using positive motivational methods.

Kevin Brogan’s Specialties:

Market segmentation, Propensity modelling, ROI analysis, Sales force optimising, Planning, Analysis

Kevin Brogan’s Experience

• Business Planning Analyst

  Truvo

  (Privately Held; Marketing and Advertising industry)

  July 2006 — Present (3 years 9 months)

  • Strategic and Tactical Resource Planning
  • Customer segmentation
  • Salesforce rightsizing / optimisation
  • Designed, developed and implemented Sales Forecasting Modelling – at product, channel, sales rep and aggregated level.
  • Provision of detailed marketing and sales analysis and insight.
  • Identification and development of company Online reporting requirements, coupled with integration with Print reporting.
  • Assisted with training new starters in the team
  • Buyer Propensity Modelling – new buyers and cross selling.
  • Inclusion in the pan-European Truvo Top Talent & Leadership program

• Business Performance Analyst

  Truvo Ireland Ltd (formerly Golden Pages Ltd)

  (Marketing and Advertising industry)

  2006 — Present (4 years )

• Business Performance Analyst

  Truvo Ireland Ltd.

  (Marketing and Advertising industry)

  2006 — Present (4 years )

• Marketing Analysis Manager

  Alliance & Leicester

  (Public Company; 5001-10,000 employees; AL.L; Banking industry)

  January 2002 — July 2006 (4 years 7 months)

  • Development, production and maintenance of ALCB reporting structures up to and including Director level.
  • Provision of detailed marketing analysis and insight.
  • ALCB CRM System maintenance and support.
  • Full campaign selection and management for both acquisition and retention activity.
  • Data Protection Compliance for ALCB.
  • Data Cleanse Project for 4 ALCB CRM and Prospecting systems.
  • ‘Back end’ maintenance and training of ALCB sales systems.
  • 3rd Party Relationship management of data suppliers.

• Channel Development Manager

  Alliance & Leicester Commercial Bank

  (Public Company; 5001-10,000 employees; Banking industry)

  January 2001 — January 2002 (1 year 1 month)

  • Analysed and evaluated the options open to ALBB on entering the SME market.
  • Development of the new ALBB branch network and Incentive scheme.
  • Process mapping, implementation and redesign.
  • Evaluated the impact of the Governments Competition Commission report on the market and assisting the banks’ response.

Kevin Brogan’s Education

• Liverpool John Moores University

  BA (Hons) Degree Business Studies , Marketing / Accounting / HR / Strategy , 1996 — 2000

Additional Information

Kevin Brogan’s Groups:

•    TRUVO
•    Yellow Page Professionals Network
•    REDS IN BUSINESS (Manchester United Fans Business Network)
•    REDS IN BUSINESS: MUFC ALL IRELAND

Kevin Brogan’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch