Kerry Mulcrone; MIRM, CSP, CMP

Current

• Owner at Mulcrone & Associates Inc. "Building New Home Sales Solutions"

Past

• Vice President of Sales and Marketing at BrightKEYS Building and Development
• Sales Manager at MW Johnson Construction

Education

• University of Wisconsin-River Falls

Recommended

17 people have recommended Kerry

Connections

127 connections

Industry

Real Estate

Websites

• My Company

Kerry Mulcrone; MIRM, CSP, CMP’s Summary

Kerry has been in the New Home Building Industry since 1986 in multiple capacities. She is a speaker, author, and consultant specializing in New Home Sales and Marketing for Builders and Industry related companies. Kerry holds a Masters degree in Education and implements teaching techniques into her daily training.

Speaker for:
Sales and Marketing Councils Nationwide

International Builders Show

Twin Cities Builders Association

Keller Williams Realty

Wells Fargo Home Mortgage

New Home Sales Trainer for Large and Small Builders Nationwide

Instructor for Institute of Residentail Marketing (IRM III and IV, Essential Closing Strategies, Marketing on a Shoestring Budget)

Kerry Mulcrone; MIRM, CSP, CMP’s Specialties:

New Home Sales Training, Speaking, and Builder Marketing

Kerry Mulcrone; MIRM, CSP, CMP’s Experience

• Owner

  Mulcrone & Associates Inc. "Building New Home Sales Solutions"

  (Real Estate industry)

  June 2007 — Present (2 years 6 months)

  Personally trains and speak to New Home Sales Teams and Builders with cutting edge Sales Techniques and Strategies
  
  Instructor of Sales Seminars for Building Industry related companies (Lennox, Sears)
  
  Speaks at the Builders Assocaition of the Twin Cities and International Builders Show
  
  Instructor for Institue of Residential Marketing courses with NAHB
  
  Facilitates Model Home Sales Team shopping and evaluation with follow-up training
  
  New Hire Training
  
  Published Author in the Builders Journal, Builders Digest, Professional Builder, Sales and Marketing IDEAS Magazine
  
  Webinar and PODcast presenter
  
  Consultant for Builder Marketing materials and promotions

• Vice President of Sales and Marketing

  BrightKEYS Building and Development

  (Privately Held; 1-10 employees; Real Estate industry)

  October 2003 — June 2007 (3 years 9 months)

  Develop Training Programs with cutting edge Sales Techniques
  
  Met and exceeded Sales Goals per company business plan
  
  Managed processing of all Purchase Agreements
  
  Coordinated effectively with the Construction Department on all homes in progress
  
  Managed the development of Sales and Homeowner Manuals
  
  Managed a Sales Budget
  
  Developed and Supervised Advertising and Public Relations
  
  Directed the design of Sales Offices, Design Center, and Model Homes
  
  Implemented and monitored traffic evaluation systems
  
  Worked on the development of a new Single Family Home product design
  
  Acheived high level of customer satisfaction which exceeded company established standards

• Sales Manager

  MW Johnson Construction

  (Privately Held; 11-50 employees; Real Estate industry)

  1986 — 2004 (18 years )

  Managed 47 sales agents and 30 neighborhoods
  
  Managed the design and development of Sales and Homeowner Manuals
  
  Merchandised Model Homes
  
  Implemented a Builder/Broker Program
  
  Recuritment and Selection of Sales Personnel
  
  Designed and Implemented Marketing Materials and Campaigns
  
  Developed an empowered Team approach for communities with a Mentor Program
  
  Reduced Sales Agent turnover to 10% annually

Kerry Mulcrone; MIRM, CSP, CMP’s Education

• University of Wisconsin-River Falls

  1973 — 1977

  Activities and Societies:

  University Gymnastics Team

Additional Information

Kerry Mulcrone; MIRM, CSP, CMP’s Websites:

• My Company

Kerry Mulcrone; MIRM, CSP, CMP’s Interests:

Sales Management Training, Sales Person Training, Compnay Training, Consulting

Kerry Mulcrone; MIRM, CSP, CMP’s Groups:

National Association of Home Builders, Builders Association of the Twin Cities (BATC), Sales and Marketing Vice Chairperson for the Builders Association of the Twin Cities, Chairperson for Large Volume Builders for BATC, St. Paul Board of Realtors

•    New Homes Professional Network
•    New Home Sales
•    Institute of Residential Marketing
•    New Home Know-how
•    BUILDER
•    Blueprints for Success--A Group Exclusively for Sales & Marketing Trainers of the Building World
•    Builders Association of the Twin Cities (BATC)
•    Sales People Only

Kerry Mulcrone; MIRM, CSP, CMP’s Honors:

MIRM, CSP, CMP, BS in Education, MS in Education

Kerry Mulcrone; MIRM, CSP, CMP’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch