Kerri McHale

Current

Graphic, Web and Marketing Designer/Art Director at Independant Freelancer

Past

Marketing Communications and Design at PC Guardian
Senior Graphic Designer, Marketing at Devon Publishing Group
Art Director at Portal Publications

Graphic Designer, Marketing Communications at Portal Publications
Marketing Assistant at Portal Publications

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2 more...

Education

Dominican University of California

Recommended

5 people have recommended Kerri

Connections

68 connections

Industry

Graphic Design

Websites

My Portfolio

Kerri McHale’s Summary

Senior graphic designer and art director with expertise in print and web design. Proven success in product design, marketing design, and art direction in b2b, retail markets, and small businesses. Emphasis on quality, integrity and awareness of recent trends and technologies. Also available for contract work on a limited basis.

Kerri McHale’s Specialties:

web design, print design, layout, art direction, copy writing, project management, Mac and PC platforms, Adobe Creative Suite (Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat), Quark XPress, MS Powerpoint, MS Excel, MS Word, MS Outlook, Lotus Notes, FTP, Dreamweaver, Coda, HTML, XHTML, CSS, W3C standards, SEO, web accessibility, strategic planning

Kerri McHale’s Experience

Graphic, Web and Marketing Designer/Art Director

Independant Freelancer

(Graphic Design industry)

2005 — Present (4 years)

Design and implementation of web sites, print (catalogs, trade advertisements, business cards, direct mail, large format trade show backdrops, etc), and marketing strategies such as SEO and customer outreach. Clients represent a wide range of business categories from software companies to fine art home decor.
Marketing Communications and Design

PC Guardian

(Privately Held; Computer Software industry)

January 2006 — March 2009 (3 years 3 months)

Responsible for all visual communications from concept to completion including: web sites, HTML e-mail, trade magazine advertisements, direct mail, branding, style guides, trade show displays, POP displays, signage, photo shoots and packaging. Reduced printing costs by designing modular, customized sales literature. Improved web site W3C compliancy, accessibility and SEO performance. Conceived, designed and launched company rebranding. Managed design and branding for retail product launch, including packaging, marketing campaigns, web site, and POP displays. Led development of feature-rich web tools that aided in closing major deals.
Senior Graphic Designer, Marketing

Devon Publishing Group

(Privately Held; 51-200 employees; Publishing industry)

May 2004 — February 2006 (1 year 10 months)

Produced all marketing materials, packaging and POP from concept through press check. Worked across departments and vendors to ensure a smooth workflow and quality, award-winning end product. Served as overflow designer for retail products such as gift wrap. Designed POP displays and virtual renderings that helped secure large footprints in major retail chains.
Art Director

Portal Publications

(Public Company; 51-200 employees; Publishing industry)

June 2001 — May 2004 (3 years)

(Associate Art Director 6/01 - 7/02) Planned and produced retail calendars and decorative prints for publication and distribution. Responsible for up to 350 titles per quarterly release. Researched retail markets to define trends, emerging artists and consumer buying patterns. Developed new concepts and formats and refreshed perennial best-sellers. Styled photo shoots. Oversaw production and proofed final designs. Sourced and secured licensors, artists, writers and agencies. Worked with high-value licensors to secure relationships and add product value. Grew Matted & Framed print categories from minor SBUs to significant revenue sources.
Graphic Designer, Marketing Communications

Portal Publications

(Public Company; 51-200 employees; Publishing industry)

May 2000 — June 2001 (1 year 2 months)

Produced marketing and sales collateral, POP signage and internal communications from concept through press check. Wrote and developed marketing copy. Participated in photo shoots. Initiated redesign of catalog templates with updated look. Cut production costs by condensing catalog size without compromising design quality.
Marketing Assistant

Portal Publications

(Public Company; 51-200 employees; Publishing industry)

May 1999 — May 2000 (1 year 1 month)

Provided multilevel support to management, including reports and analysis, design of product plan-o-grams, catalogs, and management of distributed "Trend" poster line.

Kerri McHale’s Education

Dominican University of California

BFA , Fine Arts, Drawing and Printmaking Emphasis, Minor in English/Writing Emphasis , 1995 — 1999

Activities and Societies:

Gamma Sigma Honors Society, Magna Cum Laude, Presidential Scholarship

Additional Information

Kerri McHale’s Websites:

My Portfolio

Kerri McHale’s Interests:

design trends, emerging technologies, airstreams, modern architecture and design, yoga, slow food, eating local, sustainability, cooking, improvisational theatre, pop culture