Strategic Marketing (Corporate, Agency, Independent) - Tech, Retail, Entertainment
Greater Atlanta Area
- Current
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- Merchandising Marketing Manager at The Home Depot
- Past
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- Sr. Mgr. Product Adoption at EarthLink
- Co-Owner / Vice President of Marketing at Jazzy Side Entertainment
- Account Director at Matlock Advertising & Public Relations
- Senior Account Executive at Burrell Communications Group
- Government Relations Manager at MediaOne / AT&T Broadband
- On-Air Announcer / Producer at WCLK 91.9 FM
- Education
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- Clark Atlanta University
- Morehouse College
- Recommended
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30 people have recommended Ken - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Ken Rye - kenrye2000@aol.com’s Summary
OBJECTIVE
To manage a strategic marketing team and drive sales in the areas of retail, on-line merchandising and entertainment products. I am very committed to superior brand performance, optimized targeting, and maximized ROI. Skills set to include heavy strategic planning, direct marketing, CRM, analytics, event and e-marketing.
SYNOPSIS
• Tenacious marketer
• Strategy driving incremental revenue up to $500M annually
• Marketing Management with budgets up to $50M
• Direct Marketing for consumer acquisition and sales targets
• Customer Relationship Marketing
• Multi-cultural marketing
• Agency & Vendor management
• Consumer education programs
Ken Rye - kenrye2000@aol.com’s Specialties:
Strategic planning/marketing, e-marketing, direct marketing, mass marketing, promotions, advertising, agency management, multi-cultural marketing, event marketing, voice-over talent for clients like The Home Depot, Verizon, Dell, BellSouth, EarthLink, and others.
Ken Rye - kenrye2000@aol.com’s Experience
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Merchandising Marketing Manager
The Home Depot
(Public Company; 10,001 or more employees; Retail industry)
May 2002 — Present (7 years 3 months)
Retail marketing for the nations' largest specialty retailer generating more than $80 billion in sales.
Counseled senior leadership for year-round sales in home networking, consumer electronics, lighting, electrical, paint, decor, plumbing, millwork and installation categories.
National holiday events campaigns: Memorial Day, July 4th & Labor Day in U.S., Canada and Puerto Rico.
Managed direct, creative, broadcast, media, signage, Operations, multicultural and e-business cross-functional teams.
Successes: 6% annual sales increase, up to 70% lead generation increase, initial 6% lift in category brand awareness.
Brand management and co-marketing for over 20 vendors like Ralph Lauren, BEHR, Husky, Glidden, Disney, and others.
Key segment marketing including Hispanic launches in 387 locations, development of Urban Markets strategy and female programs with “Do It Herself Workshops” and “Décor” campaigns. -
Sr. Mgr. Product Adoption
EarthLink
(Public Company; 5001-10,000 employees; Internet industry)
October 2005 — December 2006 (1 year 3 months)
Member software and product marketing as a retention tactic to improve subscriber satisfaction, reduce member churn, and increase customer lifetime value. Work includes heavy e-marketing and direct marketing focus along with life cycle communications and CRM.
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Co-Owner / Vice President of Marketing
Jazzy Side Entertainment
(Privately Held; 1-10 employees; Online Media industry)
September 2005 — September 2006 (1 year 1 month)
Event marketing, concert booking, and corporate promotions in the Atlanta area.
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Account Director
Matlock Advertising & Public Relations
(Privately Held; 11-50 employees; Marketing and Advertising industry)
May 2001 — May 2002 (1 year 1 month)
Strategic planning and integrated marketing for BellSouth, Dell Computers, and SAFECO insurance.
Management of marketing, advertising, media, research, planning and development activities for residential, long distance, DSL and small business services.
African American and Caribbean acquisition campaigns for BellSouth; Asian, Hispanic and African American targeting for Dell Global Diversity initiatives; and development of a comprehensive urban marketing campaign for SAFECO Insurance.
New business development resulting in more than $500,000 in incremental revenue within 3 months.
Supervised and trained staff for advertising, public relations planning and media relations.
Budget management and process improvement to maximize efficiency, profits and resources. -
Senior Account Executive
Burrell Communications Group
(Public Company; 51-200 employees; Marketing and Advertising industry)
November 1999 — May 2002 (2 years 7 months)
African American and Caribbean target marketing and long distance advertising for $12 million Bell Atlantic /Verizon.
Compliance of Federal Long Distance advertising guidelines.
Strategic management of Internet, direct mail, print, radio, television and outdoor advertising.
Quarterly competitive analysis of targeted media spending for telecommunications industry.
Product marketing specific to Caribbean consumers from Jamaica, Haiti, Trinidad, Canada and the U.K.
Sponsorship of Caribbean targeted TV programs and events like the annual West Indian Labor Day Carnival in New York. -
Government Relations Manager
MediaOne / AT&T Broadband
(Public Company; 1001-5000 employees; Telecommunications industry)
June 1996 — November 1999 (3 years 6 months)
Government & Corporate compliance for Broadband company serving over 1 M cable, voice and broadband customers.
Executed Corporate, Foundation, ethnic marketing, and industry initiatives within an annual budget of $500,000.
Enforced FCC and 55 local franchise compliance for Operations, Customer Service, Marketing and other standards.
Project management for government and education technology/media collaborations.
Developed and executed annual corporate contribution and strategic communications plans.
Media relations for public relations and crisis management purposes.
Also helped to drive segment and multi-cultural acquisition campaigns during Black History Month, Cinco de Mayo, Hispanic Heritage Month and Women’s History Month.
Launched new networks added to Atlanta channel line-up including BET on Jazz, the Disney Channel and Bravo. -
On-Air Announcer / Producer
WCLK 91.9 FM
(Non-Profit; 11-50 employees; Broadcast Media industry)
September 1988 — November 1998 (10 years 3 months)
Host of morning drive, co-host of afternoon drive, and producer of Friday night and Saturday afternoon specialty & syndicated programming.
Duties also included marketing and promotions support, hosting live concerts and promoting events.
Ken Rye - kenrye2000@aol.com’s Education
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Clark Atlanta University
MBA Marketing 2006 — 2008
- Activities and Societies:
- Working professionals program, Direct Marketing Association, Association of National Advertisers.
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Morehouse College
BA , English , 1988 — 1996
DJ at WCLK-FM for 10 years
- Activities and Societies:
- WCLK-FM Radio, Mass Communications Club, PRSSA, Atlanta Association of Black Journalists, Million Dollar Record Pool
Additional Information
Ken Rye - kenrye2000@aol.com’s Websites:
Ken Rye - kenrye2000@aol.com’s Interests:
All facets of marketing (direct, CRM, multi-cultural, affinity, Internet), travel, live music, jazz, soul, technology, pod casting and cooking.
Ken Rye - kenrye2000@aol.com’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
