Partner: Internet Strategy Tsar at Customer Ergonomics
Portland, Maine Area
- Current
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- Partner: Internet Strategy Tsar at Customer Ergonomics
- Past
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- Consultant at Church Publishing Inc
- Webmaster at Sewanee: The University of the South
- Art Teacher/Webmaster at St. George's School
- Project Director, Lead Programmer, and Designer at Bride Media International
- Sales at ComputerTown
- Chairman of the Visual Arts Department at Woodberry Forest School
- Education
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- University of Tennessee-Knoxville
- Davidson College
- Gould Academy
- Recommended
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4 people have recommended Ken - Connections
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- Industry
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- Websites
Ken Pooley’s Summary
• Facilitate organizational success.
• Seek and use metrics to measure customer satisfaction and task achievement.
• Maximize demonstrable return on investment for client through formal usability testing and heuristic user interface research strategies.
• Exploit existing scenario planning techniques to inform the creation of narrative that describe potential consumer actions, reactions and outcomes.
• Explore the creation of informed, rich narrative tools which assist in the construction of accurate system use cases. Use those narratives as the core of both system specifications and metrics drivers.
• Lead the strategic production of electronic marketing, communications and publishing assets for a progressive organization that is committed to realizing the potential of electronic media.
• Work within a team environment to research, document, design and deploy coordinated projects including print, web based and mixed media projects.
• Lead a wide range of succeeding design, content and distribution problems for different projects, including a mix of problems using existing and emerging technologies.
• Maximize end-user accessibility for all media using careful user research, sensible information architecture and, where appropriate, standards based content mark-up.
Ken Pooley’s Specialties:
Standards Based Web implementation, SEM, SEO, Social Media Implementation and Coordination. Customer Requirements Discovery, Usability Assessment and Discovery, IA, Web Analytics Implementation and Analysis, Content Management Strategies
Ken Pooley’s Experience
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Partner: Internet Strategy Tsar
Customer Ergonomics
(Marketing and Advertising industry)
November 2008 — Present (1 year 1 month)
Our customer driven marketing engineers work methodically from the“outside-in”, resulting in informed and fact-driven strategies that serve as the unifying integrator across all facets of marketing. Blending science and design, we’ll help craft strategies and creative that will generate an emotional attachment to your company and its brand, ultimately increasing your bottom-line. But, we don’t stop there. Results measurement is just as important as the development of the strategy and creative. We work with our clients to determine success metrics prior to the launch of the campaign and work post-launch to help gather, interpret, and react to the data. When you ask a Customer Ergonomics client about the results of our marketing efforts they can give you a quantified answer.
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Consultant
Church Publishing Inc
(Internet industry)
August 2005 — October 2008 (3 years 3 months)
Oversee, lead and coordinate design, specification and implementation of an open standards compliant application. Manage project-initiation, use case development and requirements documentation. Identify vendor pool, build and issue a Request For Proposal. Manage vendor responses and select vendor in consultation with governing board. Facilitate negotiations with vendor and legal staff for terms of Master Agreement, originated primary draft of Statement of Work and negotiated terms of document with vendor and legal team.
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Webmaster
Sewanee: The University of the South
(Non-Profit; 1001-5000 employees; Internet industry)
1997 — 2005 (8 years )
Defined and implemented web based strategies for marketing a top-25 private liberal arts university to both internal and external constituents. Worked in a managerial team context, with director of print publications and department heads, to mesh web strategies with existing and emerging marketing initiatives. Supervised work-study students as well as interns hired specifically to assist in web development. Also served as an information resource for the immediate and extended community as the enterprise adapts existing workflow to an Internet based information structure. Lectures and seminars taught include basic and advanced topics in website design and maintenance for the university's governing boards, student and faculty groups, and the national professional communications organization of the Episcopal Church.
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Art Teacher/Webmaster
St. George's School
(Non-Profit; Education Management industry)
1995 — 1997 (2 years )
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Project Director, Lead Programmer, and Designer
Bride Media International
(Media Production industry)
February 1994 — June 1997 (3 years 5 months)
Project management, concept design, graphic design, and Macromedia Director programming for a series of award winning educational CD-ROMs about the life and work of William Shakespeare, published by Columbia University Press.
Specific tasks included project management, user interface design, information and experience architecture, multi-media integration, application scripting and physical media mastering.
Managed graphic designer, video editing team, and content editor. Also managed workflow for two distinct CD-ROM projects, including data translation, asset gathering and management.
Tools and technologies used:
Macromedia Director, Photoshop, Infini-D, beta tested ScreenReady, Illustrator, Premier, Sound Edit16, Digidesign software. Also mastered multi-platform CDs and maintained video editing suite.
URL: http://www.bridemedia.com/bmi/ -
Sales
ComputerTown
(Internet industry)
1994 — 1996 (2 years )
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Chairman of the Visual Arts Department
Woodberry Forest School
(Privately Held; 51-200 employees; Education Management industry)
June 1990 — August 1993 (3 years 3 months)
Taught AP Studio and AP Art History as well as core Introduction to Art and Art History.
Ken Pooley’s Education
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University of Tennessee-Knoxville
MFA , Painting Sculpture , 1986 — 1989
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Davidson College
1981 — 1985
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Gould Academy
1977 — 1981
