Ken Park

Current

Founder and Chief Digital Strategist at Oktane Media

Past

President and Head Rainmaker at Octopus Media/HyperCD
Director of Marketing and Business Development at Prodigy Services
Director of Sales and Marketing at CMJ

Skater at Vision/Vision Street Wear

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Education

San Diego State University

Recommended

14 people have recommended Ken

Connections

213 connections

Industry

Online Media

Websites

Ken Park’s Summary

I am an ex-skateboarder, turned music industry exec, turned internet geek turned technology entrepreneur. Where does leave me? A passionate, evangelist for what is coming down the track. In this case, branded entertainment, online video programming and 1-to-1 direct-to-consumer marketing. These are the future because they are at the center of the changes that are currently occurring to media, consumer brands and advertising. Brands will continue to act more and more like media brands -- out of necessity. Advertising will continue to act more and more like agents that are compensated for their ability to increase value and bottom line revenues. And, the media industry will be driven by those that can develop content that appeals to affinity interests and the like-minded passion of smaller audiences. So here I sit, a bit of a renaissance man, with an overactive skill set that includes designing, coding, strategizing and managing -- dedicated to play a role in the development of the next generation of media and marketing.

Ken Park’s Specialties:

Branded entertainment, digital media, branding, online marketing, online video, digital video, 1-to-1 media channels, digital sales, experiential marketing

Ken Park’s Experience

Founder and Chief Digital Strategist

Oktane Media

(Media Production industry)

January 2003 — Present (6 years 7 months)

For over 12 years, Oktane has successfully delivered measurable digital strategies to the world’s leading brands and media companies. Our proven track record and cross-disciplinary digital expertise, offers our clients the turnkey development of 1-to-1 digital media strategies - planning through implementation. Oktane is a cross-disciplinary agency with a skill set that spans creative ideation, video production, web development, online video syndication, advertising and sponsorship sales, viral marketing and strategic analytics. Our passion is online video and syndicated digital content -- used as a driver for more cost-effective and engaging acquisition and retention campaigns. In today's marketplace, content is still king and a necessary component of a company's efforts to build “trusted relationships” and brand loyalty with targeted consumers.
President and Head Rainmaker

Octopus Media/HyperCD

(Online Media industry)

February 1997 — August 2007 (10 years 7 months)

HyperCD was an innovator and leader in the development of online video marketing. Using a proprietary web-enabled disc platform, HyperCD offered its customers an unprecedented ability to measure their direct marketing success and form 1-to-1 media relationship while driving pre-qualified traffic to their Websites. As a result, HyperCD became a leader in developing, designing and implementing one-to-one digital media strategies that used online content as an incentive for acquisition and retention marketing.
Director of Marketing and Business Development

Prodigy Services

(Privately Held; 501-1000 employees; PRGY; Internet industry)

1996 — 1997 (1 year)

During the birth of Web 1.0, few companies taught the industry how to develop and build online strategies as effectively as Prodigy. The first online service to full-embrace the Web, Prodigy recognized the affinity nature of the Internet and I was responsible for finding the media partners and advertisers that would fuel and fund the growth of the music and entertainment area of the online service.
Director of Sales and Marketing

CMJ

(Privately Held; 11-50 employees; Publishing industry)

1993 — 1996 (3 years)

Led sales, marketing and online strategic planning division for nation’s leading magazine publisher for college/alternative music. managed corporate sales strategy for world’s largest annual alternative music conventions. Designed online strategy to offer subscription-based access to trade and consumer music charts.
Skater

Vision/Vision Street Wear

(Online Media industry)

1985 — 1992 (7 years)

Ken Park’s Education

San Diego State University

BS , Finance with Marketing Minor , September 1984 — May 1989

I was recently one of eight entrepreneurial marketers, including Guy Kawasaki (Garage.com), Christos Cotsakos (E*Trade), Anita Roddick (The Body Shop), featured in a Marketing textbook entitled, "Entrepreneurial Marketing: Real Stories & Survival Strategies" published by South-Western, a Division of Thomson Learning.

Activities and Societies:

I spent 95% of my collegiate life on the road as a result of my professional skateboarding career. As a result I spent little to no time on campus with the exception of attendign to my studies. Regret that, but had a blast and great opportunities through skating.