Ken Malouf

Current

Senior Director of Marketing, Boys Entertainment Brands and Games & Puzzles Division at Jakks Pacific, Inc.

Past

Director, Corporate Franchise Management: Disney Princess & Disney Fairies at The Walt Disney Company
Marketing Manager, Nescafe Taster's Choice at Nestle
Marketing Manager, Nesquik Ready-To-Drink at Nestle

Customer Development Manager, Wal*Mart & Sam's Club at Nestle
Marketing Associate, Nesquik Powder/Syrup at Nestle
Marketing Associate, Nestea at Nestle
Account Planner - American Honda at RPA
Account Planner - Mitsubishi Motors at G2 Advertising - Subsidiary of Grey Advertising Worldwide

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Education

University of Pennsylvania - The Wharton School
California State University-Long Beach - College of Business Administration

Recommended

17 people have recommended Ken

Connections

201 connections

Industry

Consumer Goods

Ken Malouf’s Summary

• A seasoned marketing executive with over 12 years experience including:
- 9 years of strategic brand management experience in consumer packaged goods for Nestlé, entertainment for some of the Walt Disney Company's largest character franchises, and the toy industry for an entrepreneurial, innovative toy company
- 3 years of advertising and strategic planning experience in the automotive industry working on Honda and Mitsubishi

• Proven strengths in leadership, strategic thinking, consumer insight, business and product development, and delivering results

• Marketing experience with a range of consumer targets including moms, kids 2-12, Baby Boomers, young adults/teens

Ken Malouf’s Specialties:

Brand strategy and positioning, marketing and business plan development and leadership, general business management including P&L responsibility, marketing communications, product development, consumer insights and research

Ken Malouf’s Experience

Senior Director of Marketing, Boys Entertainment Brands and Games & Puzzles Division

Jakks Pacific, Inc.

(Public Company; JAKK; Information Technology and Services industry)

2009 — Present (1 year )

Executive, entrepreneurial brand marketing position overseeing all aspects of the Pokemon, Spongebob and Phineas & Ferb toy lines, the Games and Puzzles division and helping to acquire new entertainment properties for toys and games.
Director, Corporate Franchise Management: Disney Princess & Disney Fairies

The Walt Disney Company

(Public Company; DIS; Information Technology and Services industry)

2008 — 2009 (1 year )

Executive marketing position focused on leading the development of global strategies and initiatives for the Disney Princess and Disney Fairies character franchises across all Disney business units and regions.
Marketing Manager, Nescafe Taster's Choice

Nestle

(Public Company; NESN; Food Production industry)

2006 — 2008 (2 years )
Marketing Manager, Nesquik Ready-To-Drink

Nestle

(Public Company; NESN; Food Production industry)

2005 — 2006 (1 year )
Customer Development Manager, Wal*Mart & Sam's Club

Nestle

(Public Company; NESN; Food Production industry)

2003 — 2005 (2 years )
Marketing Associate, Nesquik Powder/Syrup

Nestle

(Public Company; NESN; Food Production industry)

2000 — 2003 (3 years )
Marketing Associate, Nestea

Nestle

(Public Company; NESN; Food Production industry)

2000 — 2000 (less than a year)
Account Planner - American Honda

RPA

(Privately Held; Marketing and Advertising industry)

1997 — 1998 (1 year )
Account Planner - Mitsubishi Motors

G2 Advertising - Subsidiary of Grey Advertising Worldwide

(Public Company; Marketing and Advertising industry)

1995 — 1997 (2 years )

Ken Malouf’s Education

University of Pennsylvania - The Wharton School

MBA , Strategic Management, Marketing , 1998 — 2000

Palmer's Scholar (top 5%)
Director's List

Activities and Societies:

Wharton Marketing Club Officer
Wharton Global Consulting Practicum
Whartones A Cappella Choir Co-Founder & Performer
California State University-Long Beach - College of Business Administration

BS , Business Administration: Marketing , 1991 — 1995

1995 Outstanding Graduate from the College of Business Administration
President's Honor List

Activities and Societies:

American Marketing Association Officer
Chamber Choir
University Choir
Intramural Sports - Basketball, Volleyball
Residence Hall Association