Kelly Ford

Current

• VP of Marketing at Hunch Inc.

Past

• Sr. Director of Marketing, McAfee SiteAdvisor at McAfee, Inc.
• VP of Marketing at SiteAdvisor Inc.
• VP Marketing at Travelzoo Inc.

• Director of Media Strategy at America Online
• VP of Marketing at iSalvage.com
• Marketing Director at Campbell Soup Company
• Associate Consultant at Braxton Associates

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Education

• INSEAD
• Stanford University

Connections

151 connections

Industry

Online Media

Websites

• My Website
• My Company

Kelly Ford’s Summary

Online and offline marketing exec. with 19 years total experience including blue chip packaged goods background, 8 years in online media, hi-tech experience, and several Internet startups.

Kelly Ford’s Specialties:

Acquisition marketing, paid search management, search engine optimization, brand positioning, strategic planning, quantitative and qualitative market research, ad agency management and advertising development, PR, online marketing, viral marketing, site UI/development, product management.

Kelly Ford’s Experience

• VP of Marketing

  Hunch Inc.

  (Privately Held; Internet industry)

  May 2008 — Present (1 year 3 months)

  Lead marketing, content, PR, communication activities for this consumer-focused decision-making site.

• Sr. Director of Marketing, McAfee SiteAdvisor

  McAfee, Inc.

  (Public Company; MFE; Computer & Network Security industry)

  April 2006 — March 2008 (2 years)

  Continued to lead marketing (online/offline advertising, PR, site and blog content, distribution strategies) for SiteAdvisor, which was acquired by McAfee in April 2006. Managed creative and media agencies for online campaigns supporting all McAfee consumer products, and coordinated and expanded McAfee's paid and organic search activities globally.

• VP of Marketing

  SiteAdvisor Inc.

  (Privately Held; 11-50 employees; Computer & Network Security industry)

  November 2005 — April 2006 (6 months)

  Management team member of online consumer software startup, leading all marketing initiatives. Company was acquired by McAfee, Inc. in April 2006.

• VP Marketing

  Travelzoo Inc.

  (Public Company; Online Media industry)

  December 2002 — November 2005 (3 years)

• Director of Media Strategy

  America Online

  (Public Company; 10,001 or more employees; TWX; Online Media industry)

  January 2001 — December 2002 (2 years)

• VP of Marketing

  iSalvage.com

  (Online Media industry)

  January 2000 — November 2000 (11 months)

• Marketing Director

  Campbell Soup Company

  (Public Company; 5001-10,000 employees; cpb; Food Production industry)

  1992 — January 2000 (8 years)

  Brand management and international growth strategy for a variety of countries and products:
  
  1992-1993 International global soup marketing (based in New Jersey, 50% international travel)
  1994-1995 New Jersey: Domestic US brands: Swanson Broth, Chunky Soup, Campbell's Microwaveable Soup
  1997-1998: Erasco GmbH/ Luebeck, Germany. New products, export, and food service.
  1999: Campbell Foods Belgium: Puurs, Belgium. Marketing Director for multiple categories and countries.

• Associate Consultant

  Braxton Associates

  (Partnership; 51-200 employees; Management Consulting industry)

  1990 — 1992 (2 years)

Kelly Ford’s Education

• INSEAD

  MBA , 1996 — 1996

• Stanford University

  BS , Electrical Engineering , 1985 — 1990

Additional Information

Kelly Ford’s Websites:

• My Website
• My Company

Kelly Ford’s Contact Settings

Interested In:

• job inquiries
• business deals
• reference requests
• getting back in touch