LinkedInKathleen Elizabeth Doherty

Kathleen Elizabeth Doherty

Head of Global Events at Wood Mackenzie

Location
New York, New York
Industry
Marketing and Advertising
Previous
  1. Wood Mackenzie,
  2. Philips Healthcare,
  3. IHS CERA (Cambridge Energy Research Associates)
Education
  1. Saint Anselm College
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500+connections
Saint Anselm College

Saint Anselm College

Literature/Marketing

View full profile

Background

Experience

Head of Global Events

Wood Mackenzie
– Present (1 year 11 months)Manhattan, New York

Responsible for leading the Wood Mackenzie events strategy elevating the already strong brand and reputation within client and prospect communities. The Events Team drives the consistencies and efficiencies through internal process excellence and the execution and evaluation of the event program, delivering first class events.

• Delivered on a 3M Euro budget delivering 187 events in 2013
• Management of global team inclusive of Scotland, London, Singapore, Japan and Houston
• Created best practices processes and templates for global implementation, creating efficiencies resulting in focus of strategic commercial objectives for each event
• Developed actionable event reporting for evaluation of ROI and ROE, allowing for actual understanding of event value, and the “what next”

Commercial Marketing Manager

Wood Mackenzie
(1 year 3 months)Manhattan, NY

Planning and delivery of marketing program across Wood Mackenzie's largest institutional investment clients, as well as product marketing to grow the brand recognition in this community. As part of the Senior Marketing team, the main responsibilities included:

• Stakeholder management and communications
• Development of segment value gap
• Management of direct reports mentor for larger global marketing team
• Development, communication and implementation of strategic marketing plans
• Identifying Segment needs/Product development

Senior Pricing Manager

Philips Healthcare
(1 year)

Director, Sponsorship

IHS CERA (Cambridge Energy Research Associates)
(5 years 9 months)

• CERAWeek – Exceeded revenue target by 1mil/65%
• Global Oil Summit - Exceeded revenue target by +30%
• CERA Executive Conference: Istanbul 2004 & 2006 - Exceeded revenue target by +20%

Product Marketing Manager

CERA
(6 years 3 months)

• Responsible for revenue targets, budget & rolling revenue projections for 7-12 products, events, sponsorship programs, and related applications.
• Design of marketing materials and sales toolkits for internal and external consumption.
• Proposal writing for retainer, consulting and sponsorship engagements
• Appointed Executive Director for global event
• Responsible for all aspects of event including: budget, theme, corporate product positioning, alignment and promotion, gate sales, sponsorship sales and fulfillment, speaker recruitment, and logistics
• Sample events include: National and International Executive Roundtables (average 40 attendees per event); CERAWeek – CERA’s Annual Executive Conference (average 1600+ attendees); Executive Summits (C+ level, US Government officials, and Ministers); Executive Conference in Istanbul (300+ delegates from 25 countries); Trade show events including AAPG and IPAA

Volunteer Experience & Causes

Opportunities Kathleen Elizabeth is looking for:

Causes Kathleen Elizabeth cares about:

  • Arts and Culture
  • Civil Rights and Social Action
  • Politics

Organizations Kathleen Elizabeth supports:

Skills

  • Sponsorship
  • Event Management
  • Budgeting
  • Oil
  • Promotions
  • Budgets
  • Petroleum
  • Market Analysis
  • Event Planning
  • Trade Shows
  • Market Research
  • Project Management
  • Marketing Strategy
  • Proposal Writing
  • Sales
  • New Business Development
  • Recruiting
  • Analysis
  • Business Development
  • Management
  • Public Relations
  • Strategy
  • Marketing
  • Product Marketing
  • Marketing Communications
  • Business Strategy
  • Strategic Planning
  • Consulting
  • Business Planning
  • Pricing
  • CRM
  • Marketing Management
  • Brand Management
  • Direct Marketing
  • Strategic Partnerships
  • Product Management
  • Digital Marketing
  • Online Marketing
  • Email Marketing
  • Start-ups
  • Cross-functional Team...
  • Online Advertising
  • B2B
  • Lead Generation
  • Contract Negotiation
  • Analytics
  • Salesforce.com
  • Social Media Marketing
  • Account Management
  • Pricing Strategy
  • See 35+  See less

Education

Saint Anselm College

Undergrad, Literature/Marketing

Marketing/Communications

Activities and Societies: Dean's list

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