Karla J. Lacey

Current

• Director Integrated Marketing Communications at Cisco Systems

Past

• Vice President of Marketing at Graduate Management Admission Council
• General Manager at Colgate Palmolive
• Marketing Director at Colgate Palmolive

• Director of Marketing at Colgate Palmolive Argentina
• Marketing Director at Colgate Palmolive
• Sr. Associate Director, Global Business Development at Colgate Palmolive
• Product Manager at The Clorox Company

see less...

4 more...

Education

• Harvard Business School
• Texas A&M University

Recommended

1 person has recommended Karla J.

Connections

286 connections

Industry

Computer Networking

Karla J. Lacey’s Summary

Senior marketing executive with international experience. Expertise in both digital and traditional marketing. Proven ability to create and grow brands. Results include successful new product launches, innovative web sites, insightful advertising, engaging digital and social media programs and outstanding financial results

Karla J. Lacey’s Experience

• Director Integrated Marketing Communications

  Cisco Systems

  (Public Company; CSCO; Computer Networking industry)

  April 2006 — Present (3 years 8 months)

  Responsible for creating integrated marketing communication plans for Cisco marketing units utilizing digital and traditional marketing, social media, SEO, SEM, PR, AR advertising, lead generation, sales enablement, channel activities, direct marketing and all other marketing communications activities.

• Vice President of Marketing

  Graduate Management Admission Council

  (Public Company; GKM; Financial Services industry)

  January 2001 — November 2004 (3 years 11 months)

  Responsible for all marketing activities for this $60 million non-profit. Web strategy and development, brand management, market research,advertising, public relations, media, direct marketing, promotion, product pricing and all other marketing activities. Created online brand ( mba.com), resulting in signficant increase in MBA candidate engagement.

• General Manager

  Colgate Palmolive

  (Public Company; 10,001 or more employees; CP; Consumer Goods industry)

  January 1999 — December 2000 (2 years )

  General manger of subsidiary in Costa Rica. Responsible for Sales, Markeing, Manufacturing, Distribution, Finance and Human Resources. Exceeded Sales and Profit targets by reorganizing Sales force.

• Marketing Director

  Colgate Palmolive

  (Public Company; CP; Consumer Goods industry)

  January 1996 — December 1998 (3 years )

  Responsible for all marketing activities for Colgate Palmolive Argentina including advertising, promotion, media strategy and execution, market research and all other marketing activities. Developed marketing strategy for Colgate and acquired brands, resulting in increased market share in all categories.

• Director of Marketing

  Colgate Palmolive Argentina

  (Consumer Goods industry)

  1995 — 1998 (3 years )

• Marketing Director

  Colgate Palmolive

  (Public Company; 10,001 or more employees; Consumer Goods industry)

  January 1994 — December 1995 (2 years )

  Responsible for all marketing activities for Colgate Palmolive in Portugal including advertising, promotion, media strategy and execution, market research and all other marketing activities. Increased market share in all categories.

• Sr. Associate Director, Global Business Development

  Colgate Palmolive

  (Public Company; 10,001 or more employees; Consumer Goods industry)

  December 1990 — December 1993 (3 years 1 month)

  Recruited to develop global strategies for Household Surface Care business. Staff of 4. Promoted from Manager 1991 and Associate Director 1992.
  •Developed and implemented new Global Strategy for Bleach/Household Cleaners resulting in successful product launches in 20 countries.
  • Led implementation of new global packaging system for Ajax brand.
  •Analyzed and recommended acquisition candidates resulting in 3 strategic acquisitions.

• Product Manager

  The Clorox Company

  (Public Company; 10,001 or more employees; Consumer Goods industry)

  September 1984 — November 1990 (6 years 3 months)

  Product Manager for Formula 409, Tilex and Tackle. Promoted from Assistant Product Manager and Brand Assistant.

Karla J. Lacey’s Education

• Harvard Business School

  MBA , Business , 1982 — 1984

  Graduated with a degree in General Management with an emphasis on Marketing.

  Activities and Societies:

  Marketing Society, Section F Activities Chairman, Selected to tutor first year students in Accounting and Organizational Behavior

• Texas A&M University

  BBA , Accounting , 1976 — 1979

  Activities and Societies:

  Summa Cum Laude graduate, Dean's List every semester, President of Omega Phi Alpha service society, Beta Alpha Psi - accounting honor society,