Brand and Market Growth Specialist
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I thrive on probing the minds of consumers and professionals and figuring out the ‘why’ behind the numbers. However, my research career began, quantitatively, over two decades ago in advertising research, managing global tracking and copy testing studies.
Next, I moved into the world of custom research, conducting all manner of quantitative and qualitative research initiatives from market segmentation and brand studies to in-depth interviews and ethnography.
I enjoy talking to people and guiding them to reveal their innermost thoughts and deepest motivations. I feel passionate about my interactive experiences with respondents and I'm just as comfortable talking with moms as I am with C-suite execs, in group settings or one-on-one.
At Erickson Research, I'm primarily responsible for qualitative research efforts but can still be found rolling up my sleeves with the team and digging into the numbers.
I've been an avid writer of personal essays for many years and enjoy sharing my work on the ‘Live Lit’ scene in Chicago. I'm also an extreme animal lover and totally game for any opportunity to bond with them -- dogs, horses, birds, ocean creatures, etc…the more up close and personal, the better.
From thousands of in-depth interviews with senior B2B decision-makers, we’ve identified five things that really matter to B2B buyers. These are issues that we’ve seen in every sector from office products to network infrastructure – and from the purchasing department to the C-Suite. We also share steps you can take to increase the effectiveness of your sales and marketing efforts.
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