Julie Bernard

Past

Audience Development Coordinator at Crain Communications
Circulation Manager at BNP MEDIA
Marketing Co-op at Albert Kahn & Associates

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Education

University of Michigan-Dearborn

Recommended

8 people have recommended Julie

Connections

65 connections

Industry

Publishing

Julie Bernard’s Summary

Over eight years in all aspects of direct marketing for both print and electronic media. Exceptional interpersonal skills, able to interact and partner effectively with people at all levels, including owners, CEOs, directors, managers, assistants, researchers, designers, print vendors, creative vendors (designers and ad agencies), telemarketing vendors, fax vendors, and email vendors. Confident project manager and team leader, with reputation for persistence and meticulous attention to detail.

Julie Bernard’s Experience

Audience Development Coordinator

Crain Communications

(Privately Held; Publishing industry)

February 2006 — October 2008 (2 years 9 months)

Planned, created, and executed direct marketing campaigns for premier automotive enthusiast publication. Collaborated with creative agencies and internal departments to design and produce integrated direct mail, e-mail, and website marketing initiatives.
• Maintained sponsored subscription programs and secured renewals at a rate of 80%, building relationships through superior customer service.
• Worked closely with internal web designers and creative agencies to create and maintain webpage subscription ads, forms, and landing pages.
• Tracked and analyzed marketing campaign effectiveness, identifying trends and recommending adjustments to minimize cost-per-sale and maximize profits, utilizing tools such as 1500-member advisory panel.
• Streamlined annual direct mail campaigns from four one-million-piece mailings to six, 100,000- 200,000-piece mailings, increasing response rate from 0.2% - 0.3% to 3.25% - 3.79% .
Circulation Manager

BNP MEDIA

(Privately Held; Publishing industry)

October 2000 — November 2005 (5 years 2 months)

• Managed eight business-to-business (B to B) magazines and assisted with one business-to-consumer (B to C) magazine.
• Interviewed, hired, supervised, trained, and evaluated Circulation Promotion Assistants.
• Created and implemented annual marketing plans, budgets, and spending report.
• Consulted with publishers, advising on innovative, competitive, and cost-effective solutions.
• Collaborated closely with audit bureaus, obtaining promotion approvals, and guiding audit manager on circulation statement filing.
• Worked closely with fulfillment and production departments, coordinating issue close instructions and analyzing close turnover rates and database file changes.
• Ensured accuracy of print runs.
• Created and implemented new acquisition mailings for B to C magazine; checked and approved pre-close issue reports and split breakouts reports.
• Executed, tracked, analyzed performance of multiple, annual, direct mail, e-mail, fax, and telemarketing campaigns.
Marketing Co-op

Albert Kahn & Associates

(Publishing industry)

1999 — 2000 (1 year)

• Produced job proposals and award submittals.
• Planned and executed quarterly company-wide new employee welcome breakfasts.
• Created and maintained marketing collateral to use as proven selling tools.
• Generated project update report for quarterly board meetings.
• Created internal and external newsletters