Julianna Bowman

Current

• PR, branding and marketing at Freelance

Past

• Senior Account Executive, Public Relations - Consumer luxury, lifestyle, hospitality and home at Edelman
• Senior Account Executive, PR - Consumer luxury, lifestyle, hospitality, charitable orgs. at GCI Group Atlanta
• Management, PR & Marketing Consultant at Brinker International, Rare Hospitality and Landry's Restaurants, Inc.

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Education

• West Virginia University

Recommended

3 people have recommended Julianna

Connections

312 connections

Industry

Public Relations and Communications

Websites

• My Company

Julianna Bowman’s Summary

I have spent the past five plus years working within international public relations agencies in Atlanta where I have gained considerable experience with leaders in the consumer packaged goods, corporate, luxury, hospitality, arts, entertainment and nonprofit industries. During this time I have been responsible for multiple product launches, daily insight- and trend-sharing with clients and strategic execution of public relations and marketing plans for Fortune 500, 100 and 50 companies, including Darden Restaurants, Georgia-Pacific, Lowe’s, Starbucks and Tempur-Pedic, while managing against annual client budgets of over $500,000.

Before jumping into the PR world, I worked extensively in the hospitality industry for such companies as Brinker International, Rare Hospitality International, Landry’s Restaurant, Inc., and Atlanta’s Buckhead Life Restaurant Group. With these companies I did everything from consult with chefs regarding menu execution and facilitate staff development, to media outreach, marketing and special events management.

I also stay active in the community by working with several nonprofit organizations, including H.E.R.O. for Children, Habitat for Humanity, The Shepherd Center and the Georgia and Alabama chapters of Make-A-Wish.

Julianna Bowman’s Specialties:

-- PR strategy, planning and budget management
-- Social media strategy and tactics
-- Crisis management
-- Media relations
-- Research and in-depth analysis
-- Media training
-- Events management
-- Material development (internal and external company newsletters, corporate messaging, press releases, by-lined articles, collateral materials)

Julianna Bowman’s Experience

• PR, branding and marketing

  Freelance

  (Public Relations and Communications industry)

  January 2009 — Present (7 months)

• Senior Account Executive, Public Relations - Consumer luxury, lifestyle, hospitality and home

  Edelman

  (Privately Held; Public Relations and Communications industry)

  November 2007 — December 2008 (1 year 2 months)

  Lead teams for consumer brands practice, including Starbucks and Tempur-Pedic, and for leisure, sports, entertainment and tourism practice, including Cirque du Soleil, The Fox Theatre and Stone Mountain Park. Served as key day-to-day contact, oversaw PR initiatives for all clients and managed over $600,000 in yearly budgets against plans and projects. Drove media relations strategies and results. Supervised members of internal consumer brands and leisure, sports, entertainment and tourism account teams, managed summer 2008 consumer intern and served as mentor. Provided strategic counsel and national media relations support to Starbucks and Tempur-Pedic teams. Initiated new business efforts with current clients, organically grew existing budgets, pursued external opportunities and secured new accounts.

• Senior Account Executive, PR - Consumer luxury, lifestyle, hospitality, charitable orgs.

  GCI Group Atlanta

  (Public Relations and Communications industry)

  April 2005 — November 2007 (2 years 8 months)

  Lead upscale brands for luxury practice, including the Georgia Aquarium, Seasons 52, Frances & Grace (designer laptop bags) and Wolfgang Puck Catering, and for shelter practice, including Lowe’s Community Relations. Served as key day-to-day contact and strategic counselor and oversaw extensive branding and PR initiatives for all clients. Managed over $500,000 in annual budgets against plans and projects. Drove media relations strategies and results. Supervised members of internal luxury and shelter account teams and served as mentor. Provided strategic counsel and national media relations support to Red Lobster team. Initiated organic growth opportunities with current clients. Ran Hotel Indigo, Crowne Plaza Hotels & Resorts and InterContinental Hotels & Resorts accounts for InterContinental Hotels Group in the Americas.

• Management, PR & Marketing Consultant

  Brinker International, Rare Hospitality and Landry's Restaurants, Inc.

  (Hospitality industry)

  2004 — 2005 (1 year)

  Oversaw outreach to and placement of candidates at F&B Services, a restaurant industry employment agency. Sought out, interviewed and screened applicants to fill existing and future job openings, promoting career opportunities within food service organizations. Contacted employers to verify referral results, recorded pertinent data and provided detailed evaluations. Wrote employment recommendations and communications materials. Conducted competitive research in local markets. Devised and coordinated strategy for key restaurant industry events. Was responsible for employment outreach to candidates on the East Coast, including Fla., Ga., Md., Mass., N.Y., Penn. and Washington, D.C. Consulted 30 restaurant franchises, impacting annual sales of over $250,000. Recommended and placed more than 15 chefs and managers in new positions with Brinker International, Rare Hospitality International and Landry’s Restaurants, Inc.

Julianna Bowman’s Education

• West Virginia University

  M.A. , Communication Studies , 1998 — 2002

  Activities and Societies:

  A Magna Cum Laude graduate, I earned a Bachelor of Arts degrees in Communication Studies, with emphases in communication theory and human development, and Dance Performance. I also hold a minor in French Studies and have teaching certifications in Yoga and Pilates. A Dean’s List honoree and member of the Kappa Kappa Gamma sorority, I was also part of Gamma Beta Phi and the Golden Key National Honor Society.

Additional Information

Julianna Bowman’s Websites:

• My Company

Julianna Bowman’s Interests:

photography, painting, theater, live music, travel, gourmet cooking, wine, literature

Julianna Bowman’s Honors:

-- Received monthly GCI Group Excellence Award and quarterly Performance Award
-- Received GCI Group Placement of the Week award for a Georgia Aquarium Associated Press placement that garnered more than 280,000 impressions in over 24 media outlets
-- Executed Georgia Aquarium’s one-millionth and three-millionth guest events at GCI Group
-- Implemented Lowe’s and Habitat for Humanity’s First Families Building Homes Across America two-year program launch and execution as part of Lowe’s national underwriting of Habitat’s Women Build program at GCI Group
-- Nearly tripled media relations coverage for InterContinental Hotels & Resorts team while leading the brand at GCI Group
-- Secured new accounts for GCI Group, including Darden Restaurants and the 2008 NHL All-Star Weekend
-- Appointed office Q Champ for the consumer practice at Edelman
-- Executed Starbucks Pike Place Roast, Vivanno and 2008 fall foods launches at Edelman

Julianna Bowman’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch