Julia Massicci Westbrook

Independent Marketing and Advertising Professional

Location
Greater Pittsburgh Area
Industry
Marketing and Advertising

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Julia Massicci Westbrook's Overview

Current
  • Marketing Strategist at Independant Consultant
Past
  • Direct Marketing Coordinator at Disney
Education
Connections

119 connections

Julia Massicci Westbrook's Summary

Accomplished senior advertising / marketing professional with broad reaching expertise, encompassing: strategic planning, qualitative & quantitative research, creative direction and development, project management, relationship marketing, interactive marketing, direct marketing, public speaking, public relations and in-store merchandising.

Julia Massicci Westbrook's Experience

Marketing Strategist

Independant Consultant

2007Present (7 years)

• Maximize marketing and advertising expertise to pursue and secure clients and projects in a competitive environment
• Partner effectively with virtual teams including: outside agencies, marketing departments, independent creative teams and vendors to deliver exceptional strategy, project management, creative concepts and advertising on time and in budget
• Lead client relationships and virtual team to determine creative needs, develop concepts, manage projects
Select Achievements
• Created and launched customer service department training materials, standard operating procedures, telemarketing scripts and outbound marketing efforts for new-to-market skin care line

Management Supervisor

Marc USA

Privately Held; 51-200 employees; Marketing and Advertising industry

November 2005December 2007 (2 years 2 months)

Management Supervisor

Arnold Worldwide

Privately Held; 501-1000 employees; Marketing and Advertising industry

20022005 (3 years)

Public Company; 51-200 employees; WPPGY; Marketing and Advertising industry

19972002 (5 years)

Direct Marketing Coordinator

Disney

Public Company; 10,001+ employees; DIS; Entertainment industry

June 1993August 1997 (4 years 3 months)

Julia Massicci Westbrook's Skills & Expertise

  1. Direct Marketing
  2. Leadership
  3. Marketing
  4. Management
  5. Integrated Marketing
  6. Strategic Thinking
  7. Relationship Marketing
  8. Manage Client Relationships
  9. Advertising
  10. Online Marketing
  11. Market Research
  12. Project Management
  13. Email Marketing
  14. Interactive Marketing
  15. Creative Direction

Julia Massicci Westbrook's Education

University of Pittsburgh

Bachelor of Arts (BA), Communication and Political Science

19881992

Julia Massicci Westbrook's Additional Information

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