Segment Marketing Consultant
Greater Atlanta Area
- Current
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- Co-Founder/Chief 'Get To Know Your Brand' Officer at Brandiosity
- Past
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- Director, Marketing To Hispanics Practice at Zyman Group
- Vice President at U30 Group
- Director Research at Snowball.com
- Sr Manager, Strategy & Insights at Pepsi-Cola
- Consultant at Dove Consulting
- Education
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- Monterey Institute of International Studies, Fisher Graduate School of International Business
- The George Washington University
- Recommended
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2 people have recommended Juan C. - Connections
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298
connections
- Industry
- Management Consulting
- Websites
Juan C. Garcia’s Summary
BRANDiosity is a insights and strategy boutique specializing in segment marketing. We work with B2C and B2B clients to help them identify, prioritize and more effectively market to their opportunity segments.
BRANDiosity was founded by Juan Garcia and Sean Martin, former Pepsi & Coke marketers who went on to work alongside one the preeminent marketers of our time, Sergio Zyman, the former CMO of the Coca-Cola Company. While at the Zyman Group, Juan and Sean established and ran the two most successful practices at the firm.
Juan C. Garcia’s Specialties:
Segment Marketing Insights & Strategy Including: Insights/Market Research, Brand Positioning, New Product Development, Channel Strategy, and Measurement/Control.
Segment Expertise Includes: B2B, B2C, Teens, Hispanics, Affluent, Mom/Gatekeeper.
Juan C. Garcia’s Experience
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Co-Founder/Chief 'Get To Know Your Brand' Officer
Brandiosity
(Marketing and Advertising industry)
February 2007 — Present (2 years 6 months)
BRANDiosity is a segment insights & strategy boutique that works with B2C and B2B firms to identify, prioritize and more effectively market to opportunity segments.
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Director, Marketing To Hispanics Practice
Zyman Group
(Public Company; 51-200 employees; Management Consulting industry)
January 2003 — March 2006 (3 years 3 months)
Strategic Marketing / Go To Market Consulting, including marketing strategy, brand positioning, marketing efficiency and effectiveness, channel strategy, general business strategy, sales and marketing training
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Vice President
U30 Group
(Management Consulting industry)
2001 — 2002 (1 year)
U30 Group is the leading youth marketing insights & strategy firm in the US. U30 develops proprietary online and offline panels for clients. These panels help clients get "closer" and co-create with their target.
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Director Research
Snowball.com
(Public Company; 201-500 employees; Internet industry)
2000 — 2001 (1 year)
Co-created and managed IQuestics, part of snowball.com, now IGN.com, the leading video game site. IQuestics conducted proprietary online research for Fortune 1000 companies targeting Gen-Y. Worked with companies such as Electronic Arts, Evian, etc...
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Sr Manager, Strategy & Insights
Pepsi-Cola
(Public Company; 10,001 or more employees; Consumer Goods industry)
1996 — 2000 (4 years)
Senior Manager of Strategy and Insights for Special Markets, including Latino, Youth, African America.
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Consultant
Dove Consulting
(Management Consulting industry)
1992 — 1996 (4 years)
Consultant in the Food and Beverage practice at Dove Consulting. Worked with a variety of Fortune 1000 clients in developing distribution strategies in the US, Latin America and Europe. Clients included P&G, Miller, Gatorade, Snapple, Tetra Pak, etc...
