LinkedInJosh Covington

Josh Covington

Director, Marketing & Sales at Velocity Micro

Location
Richmond, Virginia Area
Industry
Marketing and Advertising
Current
  1. Velocity Micro
Previous
  1. Transmarx,
  2. Euro RSCG 4D Discovery
Education
  1. Randolph-Macon College
Websites
192connections

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192connections
Velocity Micro

Velocity Micro

Marketing Manager

– Present

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Background

Summary

Award winning, driven, motivated, marketing professional. Proven excellence with the ability to juggle many tasks, meet deadlines, very strong organizational, written communication, project management and problem solving skills.

Experience

Marketing Manager

Velocity Micro
– Present (7 years 7 months)

• Responsible for the marketing department of $30 Million+ boutique PC and peripheral company including planning, budgeting, copywriting, ad development, and website management/development
• Develop, implement, and execute marketing and PR strategy and initiatives for all Velocity Micro brands
• Craft corporate communications and develop targeted advertising copy for web, e-newsletter, and print campaigns (samples available upon request)
• Craft winning press releases to target key press mentions and important keywords for optimal organic SEO
• Work day to day in a supervisory role with graphic designer to create marketing collateral including sell sheets, signage, displays, product packaging, user manuals, and posters
• Organize VM's tradeshow participation in CES, Best Buy Achievers, and Radio Shack franchisee show
• Work closely with overseas product team and Chinese factories to ensure expectations are met
• Manage external vendors to ensure projects meet deadlines, quality standards, and budget requirements
• Shown ability to take on new responsibility by handling channel sales duties during team transition
• Manage co-marketing efforts with hardware partners including budgeting, planning, and execution
• Business development duties including strategic direction for both brand and company including fostering relationships with key partners such as Amazon, Kobo, Microsoft, and Intel
• Manage digital campaigns including CPM and Google Adwords - perform back end analysis with learnings

Director of Content/Marketing

Transmarx
(1 year)

• Used organizational and client skills to schedule and manage speakers for a healthcare tradeshow producer
• Conducted marketing demographic analysis on past show attendees for DM targeting and list selection
• Revamped email marketing to implement tracking of e-marketing, become more targeted, raise open rates
• Impacted DM campaigns to become more targeted, increase tracking

Account Manager

Euro RSCG 4D Discovery
(1 year)

• Worked in a client services role for a database marketing agency on major accounts including Sprint, VW, BMW FS, and Diageo, helping to develop analytic and CRM strategy
• Used project management and interpersonal skills to push a variety of client requested analytical, data processing, and database related projects from start to finish
• Utilized analytic skills to develop marketing strategy for clients
• Managed database extract process for a major client, juggling requests from multiple brands and agencies
• Composed proposals and POVs for new business and organic growth

Skills

  • Written Communication
  • Microsoft Word
  • Microsoft Excel
  • Premiere
  • After Effects
  • Constant Contact
  • Google Analytics
  • Google Adwords

Education

Randolph-Macon College

Bachelor of Arts (BA), English Language and Literature, General

GSGIS

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