Joseph Rueter

Joseph Rueter was raised in a contractor’s home where, even as a child, he developed a fascination for discovery and a deep appreciation for the creation process. He has a great attitude towards all things innovative – for the process of innovation as well as the innovative product.

His credentialed studies include such vast areas as: Theology, Philosophy and Graphic Design. Beyond his education, Joseph has had a diverse set of experiences in high leverage roles, such as: a successful entrepreneur, a project manager, an executive intern, a swim coach, a software instructor, and an information architect.

His education and experience set has equipped Joseph with a well rounded and holistic approach to every opportunity he encounters.

As an Innovation Engineer, Joseph has focused on the intersection of creativity and pragmatism.

Joseph Rueter’s Specialties:

Philosophy, Theology, Design Thinking, Business Strategy, Contextual Analysis, Solutions, Marketing, Graphic Design, Print, Construction, Video, Motion Graphics, Negotiation and Fierce Window Washing Skills.

Joseph Rueter’s Experience

Innovation Engineer

Hello Viking

(Privately Held; Marketing and Advertising industry)

August 2008 — Present (1 year)

I work in a new kind of ad agency—one that believes conversation is the new advertising. I really enjoy what I do. I am passionate about solving business and marketing problems with words, images and technology. I do so as an Innovation Engineer with a focus on the intersection between business and design.

I have the pleasure of working with our clients to evolve and express their brands. I do this by helping them act on their opportunities in new and exciting ways that capture and add vale.
Consultant

Skip Wisconsin

(Design industry)

August 2008 — Present (1 year)

Uncovering insights and sharing them on http://www.skipwisconsin.com
Director

.extendr.com

(Consumer Services industry)

June 2008 — Present (1 year 2 months)

My role is part isolating and contextualizing opportunity and part executing and deigning .extendr's vision of being the best solution for a link to rule all links.
Director

Citrus Innovation

(Privately Held; 11-50 employees; Marketing and Advertising industry)

2006 — Present (3 years)

I engage in research for the purpose of innovation for clients interested in isolating and capitalizing on company specific opportunities. I isolate underlying patterns of thinking, behavior and values by interacting, researching, observing and teaming with executives, employees and clients to find new and better ways to create user centered value and therefore bottom line results.

I specialize in integrative thinking and am most interested in the mortar between the two bricks of business and design.
Experience Strategy Intern

Popular Front

(Privately Held; 11-50 employees; Online Media industry)

June 2008 — August 2008 (3 months)

I analyzed and defined client business objectives and contributed to the strategic problem solving processes to meet those objectives through the development of content strategy, research, strategic plans, site architecture, navigation systems and site functionality.

I created and/or contribute to strategy briefs, audience profiles, content analysis, content strategies, and information architecture documentation (structure charts, flow charts, and wire frames).
Designer / Business Intern to CEO

Foss Swim School

(Privately Held; 1001-5000 employees; Electrical/Electronic Manufacturing industry)

1998 — 2007 (9 years)

As designer I developed Foss’ email campaign with great results and supported their in-house design initiatives that include print and web design. My daily duties were also focused on supporting the work of the CEO.

Further, I researched, managed, designed and executed a complete redesign and deployment of a new instructor training program. On many occasions I had great opportunities to work actively with a diverse group of internal and external teams including lawyers of many kinds, swim instructors, managers, CEO’s, venture capitalists, and bankers.
Creative

Apple, Inc.

(Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)

2005 — 2006 (1 year)

I supported and actualized Apple’s vision of educating and enabling end users to create their own digital media through group presentations and one-on-one personal training.

Simply, I taught people how to use software to do anything they wanted with their computers. Further, I lead customers through their buy cycles, ushering them from initiation to decision.

Joseph Rueter’s Education

Minneapolis College of Art and Design

Certificate , Graphic Design , 2007 — 2008

Learned the visual tools for communicating ideas.
Bethel University

MA , Philosophical Theology , 2002 — 2007

Acquired and honed the tools of analysis and critique.
Bethel University

BA , Biblical Studies / Greek / Communication , 1998 — 2002

Acquired and honed the tools of contextual research.