Marketing Technologist & Demand Creation Professional
Greater New York City Area
- Current
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- Marketing Technologist & Demand Creation Consultant at Logarithmic Impact / MannPower Design
- Connections
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84
connections
- Industry
- Marketing and Advertising
- Websites
Joseph Mann’s Summary
A Marketing Technologist and Demand Creation Consultant with over 16 years of agency and client-side business-to-business (B2B) experience, Joseph Mann blends in-depth marketing expertise and an understanding of business-to-business strategy. In his role as a Marketing Technologist, Joseph researches, develops and implements new and emerging marketing technologies and processes integrating them with traditional media in a multi-channel environment to create a robust opportunity pipeline for businesses. Strategic use of Marketing Performance Measurement processes and demand creation analytics enable him to examine customer behavior and generate predictive intelligence a business can leverage to dominate its marketspace.
Joseph Mann’s advertising design work has received awards from both Pharmaceutical Executive and Med Ad News magazines and he has been quoted in Graphic Design:USA as well as included in MarketingSherpa’s “Marketing Wisdom” report. Some of his corporate identity work appears in the book Logo Lounge 3, by Rockport Publishers.
Joseph Mann is one half of the demand-creation duo Logarithmic Impact as well as the President of MannPower Design. He is a member of Creative Latitude, and No-spec. Joseph's weblog, Marketing & Demand Creation ROI is read in 19 countries including the USA and was nominated for Best Business-to-Business Blog in MarketingSherpa's Readers Choice Awards and Best Marketing Blog in the Blogger’s Choice Awards. The blog is syndicated in Europe by FutureLab at http://blog.futurelab.net. In his spare time he also manages and edits The Virtual Bagel Club, a professional social networking community he launched in January 2005.
Joseph Mann’s Specialties:
• Lead Generation Process, Metrics & Nurturing
• Campaign Effectiveness Tracking/ROI Analysis
• Marketing Accountability & Measurement
• Multi-channel Integrated Marketing Strategy
• Audience Segmentation
• Social Media Integration
• Advertising
• Branding
• Web/Intranet Design & Usability
• Direct Marketing Creative, Production & Testing
• Experiential/Event Marketing
• Graphic & Multimedia Design Execution
• Thought-leader Development
• Corporate Communications
Additional Information
Joseph Mann’s Websites:
Joseph Mann’s Groups:
Creative Latitude, No-spec, Acacia Fraternity
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Acacia Fraternity Alumni -
Online Advertising Professionals -
Indiana University Alumni Network -
Indiana University Alumni -
Medical Marketing & Communications Group -
MarketingProfs -
B2B Marketing -
Mud Valley business strategy & brand marketing
Joseph Mann’s Honors:
Signet AdImpact(TM) Award for Outstanding Readership Response
Pharmaceutical Executive Magazine
Award for Advertising Achievement: Outstanding 'Saw' Score
MedAd News Magazine
Included in MarketingSherpa’s “Marketing Wisdom for 2006” report
Corporate identity work appears in the new book "Logo Lounge 3," by Rockport Publishers
Joseph Mann’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- reference requests
- getting back in touch
