Jose Cancela

Current

• Principal at Hispanic USA

Past

• President at Radio Unica
• President, Chief Operating Officer at Telemundo
• President & General Manager at Univision Communications

see less...

Education

• US Air Force , Military Service

Recommended

2 people have recommended Jose

Connections

262 connections

Industry

Marketing and Advertising

Jose Cancela’s Summary

Began media career as a sales trainee at the Univision affiliate in Miami, WLTV/Channel 23, in 1979 and have spent the last 30 years dedicated to helping define the US Hispanic Marketplace.
Including running a TV station in Phoenix at the age of 27; managing the station groups for both Univision and Telemundo; launching a start-up National Hispanic Radio Network; running for Mayor of Miami-Dade County; and even authoring his first book titled “The Power of Business en Español, Seven Fundamental Keys to Unlocking the Potential of the Spanish Language Hispanic Market" (HarperCollins/Rayo).
During my broadcasting career, have worked with companies, the likes of P&G, Toyota, Verizon, Kellogg's, Pepsi, and countless other major U.S. advertisers in their outreach to the Hispanic community.
Today, founder of Hispanic USA Inc., A Hispanic Market Communications Firm whose client roster includes and has included ING, DIRECTV Mas, KingWorld , Harpo Studios, ABC Radio en Español, Lennar Homes , and U. S. Century Bank.
Considered one of the most successful Hispanic Media Executives in the country and have appeared on CNBC, CNN, CBS Nightly News and The Today Show.

Regular writer about the growing Latino influence in both trade and non-trade publications.

Jose Cancela’s Specialties:

Hispanic USA Inc was founded to help the Corporate World understand the growing Hispanic influence in America. Serving as a resource firm to assist companies in making it easy to understand and market to Hispanic USA
• Exclusive presenters of “THE POWER OF H, SEVEN EASY WAYS TO UNDERSTAND HISPANIC USA”

Jose Cancela’s Experience

• Principal

  Hispanic USA

  (Marketing and Advertising industry)

  March 2004 — Present (5 years 9 months)

  Hispanic USA is a Hispanic Market Communications Firm focusing on Marketing, Advertising and Public Relations strategies for companies seeking to reach the Hispanic consumer in the top 10 U.S. Hispanic markets.
  
  With unparalleled experience of over 25 years, we have positioned ourselves as the premier choice in the development of communication strategies and plans that effectively connect with the Hispanic consumer.

• President

  Radio Unica

  (Broadcast Media industry)

  July 1998 — February 2004 (5 years 8 months)

  Overseeing all aspects of sales, programming, operations and marketing for national and local advertisers for the company’s owned and/or operated stations.

• President, Chief Operating Officer

  Telemundo

  (Public Company; GE; Broadcast Media industry)

  September 1992 — July 1998 (5 years 11 months)

  Responsible for the operations and financial success of eight television stations in the United States and Puerto Rico
  Applied his ability to generate revenue along with strict fisical policies to improve cash flow for individual stations, overseeing a double digit increase in the Company’s top and bottom line
  Helped Launch Latin American cable news channel, Telenoticias, working with cable partners throughout the region

• President & General Manager

  Univision Communications

  (Public Company; UVN; Broadcast Media industry)

  October 1988 — September 1992 (4 years )

  Responsible for all operational aspects of Univision’s flagship station in Miami, Florida . Restructured local programming, resulting in more than 15 Emmy Awards for news and special programming during his tenure

Jose Cancela’s Education

• US Air Force , Military Service

  1976 — 1982

  • 1976-1978 Active duty
  • 1978-1982 Active reserve

Additional Information

Jose Cancela’s Groups:

Member advisory board Pro-Mujer (Micro lending organization based in New York),

•    MiamiLink.org
•    eMarketing Association Network
•    California Hispanic Chambers of Commerce
•    South Florida Entertainment Arts

Jose Cancela’s Honors:

Hispanic Leadership Award NCCJ, 2000, Hispanic Business Magazine; Broadcasting Hall of Fame, 1998, Chairman, Public Health Trust, Jackson Memorial Hospital, 1990-1992, Board Member National Hispanic Scholarship Fund,1989-1994,

Jose Cancela’s Contact Settings

Interested In:

• consulting offers