Seasoned Search Marketing Pro
Greater New York City Area
- Current
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- Associate Search Director at GroupM Search, a WPP Company
- Past
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- Senior Search Manager at Didit (#21 in Deloitte's Technology Fast 50)
- Marketing Consultant at Grasshopper (aka GotVMail) (#66 in the 2007 Inc. 500)
- Director of Marketing at NextWorth Solutions, Inc.
- Director of Marketing at RNK Communications
- Marketing/Advertising at Belo Corp.
- Director of Marketing/Co-owner at LookTrade Corp.
- Marketing Manager at RCN
- Marketing Manager at Winstar
- Education
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- Boston University Graduate School of Management
- Boston University College of Communications
- Northeastern University
- Recommended
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7 people have recommended Jordan - Connections
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connections
- Industry
- Internet
Jordan Malik - MBA, MS’s Summary
Strategic Internet marketing executive with 15+ years' experience of managing powerful marketing initiatives that maximize exposure and generate long-term revenue growth.
• Expert at overhauling search marketing campaigns, achieving record-setting revenue and response rates.
• Award-winning entrepreneur with passion for working in collaborative environment and providing direction and support to teams
• Eager to apply leadership background and MBA to impact organizational success within competitive search marketing sector
• A pro at serving clients' needs quickly and efficiently, while delivering tangible results through creative, well-planned strategies aligned with market demands.
Jordan Malik - MBA, MS’s Specialties:
• SEM and SEO Optimization
• Search Campaign Performance Analyses
• Staff and Project Management
• ROI Strategy & Presentation
• Marketing Communications & Branding
• Marketing/Sales Plan Design & Deployment
• Strategic Alliances & Partnerships
Jordan Malik - MBA, MS’s Experience
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Associate Search Director
GroupM Search, a WPP Company
(Public Company; Marketing and Advertising industry)
August 2008 — Present (1 year)
Managing $10MM SEM budget for one of the world's largest computer manufacturers, at NYC "Big 3" interactive agency. Successfully optimizing campaigns to increase response rate and conversions more efficiently.
• Managing campaigns via proprietary bid management tools and all SE applications
• Directing 5 support staff people
• Conducting bi-weekly performance and project reviews with client -
Senior Search Manager
Didit (#21 in Deloitte's Technology Fast 50)
(Privately Held; Marketing and Advertising industry)
August 2007 — August 2008 (1 year 1 month)
Supported this 2007 Inc. 500 / 2008 Deloitte Technology Fast 50 firm with launch and management of winning SEM strategies, achieving clients' online sales growth objectives.
• Worked in fast-paced, collaborative environment serving key clients, including Accenture.com, MagazinesUSA.com, and ExOfficio.com. Researched and evaluated industry trends and data to formulate short/long-term PPC/SEM optimization strategies, tactics, and performance-driven campaigns. Monitored project budget and milestones.
• Led support of Client Service Teams with goal of establishing communication and teamwork across departments; new-founded collaboration brought increased productivity and morale to company
• Consistently produced positive SEM for clients and employer; identified new revenue by creating niche and long-tail search terms; reduced expenses by eliminating non-performing keywords. -
Marketing Consultant
Grasshopper (aka GotVMail) (#66 in the 2007 Inc. 500)
(Telecommunications industry)
January 2007 — July 2007 (7 months)
Spearheaded "The Entrepreneur's Phone System" branding strategy and hired creative firm for execution.
• Revamped company's online marketing efforts, improving conversion rates by 7% while reducing online ad spend by 30%, both within 3 months.
• Developed and executed customer newsletter business plan, the execution of which improved brand perception and increased customer retention rate by 4-6% monthly (See www.gotvmail.com/newsletter) -
Director of Marketing
NextWorth Solutions, Inc.
(Privately Held; Internet industry)
January 2006 — December 2006 (1 year)
Solely managed marketing and customer service for VC-backed consumer electronics online exchange. Directly responsible for company's sales and customer service milestones, 99+% customer satisfaction rates, merchandising, pricing, and marketing.
• Drove $500K in annualized revenue from iPod sales via multi-channel initiatives (eBay, direct sales, e-commerce)
• Developed all electronic and print customer communication (e-commerce selling platforms, brochures, PR, etc.)
• Executed paid search program to reach 2.25% conversion rate
• Managed 5100+ customers' technical support issues, shipping inquiries, and more
• Managed Nextworth's various alliances with trade-in partners, which now include Amazon.com, Target, Tweeter, and J&R Electronics -
Director of Marketing
RNK Communications
(Privately Held; Telecommunications industry)
January 2005 — January 2006 (1 year 1 month)
Directed mass multi-media marketing and advertising communication strategies to drive revenue growth for wholesale and retail telecommunications and VoIP company.
• Developed and launched ReVoS brand of mobile prepaid calling cards, sold exclusively at 7-Eleven Stores
• Managed a talented team of cross-functional marcom professionals. Coordinated and oversaw contract and deployment of search engine marketing and online advertising services
• Evaluated and revamped internal and external PR strategies, achieving 400% increase in news exposure in one year
• Orchestrated the complete redesign of all marketing materials: brochures, promotional marketing, advertising collateral. Transformed overall company messaging from a bland, ineffective approach to a creative, results-driven strategy -
Marketing/Advertising
Belo Corp.
(Public Company; 5001-10,000 employees; Marketing and Advertising industry)
December 2001 — January 2005 (3 years 2 months)
Directed all aspects of advertising to drive revenue growth for the largest newspaper in Rhode Island and the nation’s oldest continually published daily newspaper.
• Coordinated and managed all aspects of daily account relations within Display Advertising Group. Worked closely with clients and account executives to plan advertising campaigns, design ads, organize schedules, and introduce new advertising promotions/programs.
• Successfully established and maintained $12M or more in annual sales for Display Advertising Group.
• Proactively conducted in-depth market research and trend analysis in order to develop and launch strategic initiatives that stimulated significant sales growth. -
Director of Marketing/Co-owner
LookTrade Corp.
(Information Technology and Services industry)
September 1998 — December 2001 (3 years 4 months)
Co-founded, launched, and drove growth for successful B2B web site development compay. Directed all aspects of marketing and business development functions with focus on managing search engine optimization projects for clients and maintaining consistent rank within top 10 for all search results.
• Authored multiple press releases, resulting in editorial features in Mass High Tech and Boston Business Journal.
• Negotiated and secured alliances and partnerships with Siebel, IBM, and NaviSite; generated 90% of company sales from partner referrals.
• Launched solid campaigns and sales/lead generation programs; achieved 2-8% response rate per medium. -
Marketing Manager
RCN
(Public Company; 5001-10,000 employees; RCNC; Information Technology and Services industry)
June 1997 — September 1998 (1 year 4 months)
(RCN subsidiaries Ultranet and Erols)
Drove B2C and B2B revenue streams to $1M via traditional and Internet marketing at largest ISP in Northeastern U.S. -
Marketing Manager
Winstar
(Public Company; 5001-10,000 employees; Information Technology and Services industry)
June 1995 — June 1996 (1 year 1 month)
(Winstar subsidiary iCi)
Launched marketing department and managed staff at fast-growing New England ISP. Responsible for 150% increase in business and home Internet connections in one year.
Jordan Malik - MBA, MS’s Education
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Boston University Graduate School of Management
MBA , Marketing, Management , 1994 — 1998
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Boston University College of Communications
M.S. , New Media , 1994 — 1997
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Northeastern University
B.S. , Journalism , 1989 — 1994
Graduated cum laude
- Activities and Societies:
- Co-op program, National Honors Society, Honors Club
Additional Information
Jordan Malik - MBA, MS’s Honors:
2001 Excellence in Entrepreneurship (Boston University)
2000 CyberDistrict Business Plan Competition - 1st Place Winner
Jordan Malik - MBA, MS’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
