
Marketing and Promotions Professional, Writer, New Media and Video Visionary
Charlotte, North Carolina Area

Marketing and Promotions Professional, Writer, New Media and Video Visionary
Charlotte, North Carolina Area
Event Marketing and Radio Promotions Professional, with years of experience working with clients and account executives to ensure set-up and brand representation are on target and in-line with client marketing strategies.
Magazine writer for local publication focusing on young popular culture in and around Charlotte NC. Covering a wide area of subjects; from live music venues and bands, to the best outdoor recreational facilities in the area, to new real estate development projects in the greater Charlotte area.
Photographer and video producer, specializing in story telling through video. Every brand has a story,it is my passion to find that story and present it in a relevant and engaging manner to earn a place in the minds of potential customers.
Copywriting for Print, Radio, Online and Video.
Production of instructional videos, sports and commercial highlight reels and videos that tell a story in a quick and engaging manner.
(Privately Held; 501-1000 employees; Broadcast Media industry)
February 2008 — Present (1 year 6 months)
Promotions/Marketing, WBT 1110am and WLNK 107.9 The Link
Engage and interact with listeners and the general public
Encourage listeners to become more involved via station websites, contests and on-air promotions
Executed events on location for the radio stations and clients
(Entertainment industry)
October 2006 — Present (2 years 10 months)
Develop and Present tailored sales presentations to clients
Coordinate events with clients from planning through execution
Support the development and implementation of marketing strategies
Cultivate and maintain relationships with vendors and venue contacts
(Marketing and Advertising industry)
April 2004 — Present (5 years 4 months)
Created entertaining and relevant content within deadlines
Maintained continued communication with clients
Wrote interesting and informative articles on a wide range of subjects
(Marketing and Advertising industry)
April 2006 — December 2006 (9 months)
K-104.7
Developed effective station marketing campaigns using traditional and non-traditional means
Generated and edited marketing materials for distribution to the public
Planned and executed community outreach events through partnerships with other organizations.
Supervised interns and part-time staff
Cultivated relationships within the community and among corporate leaders
(Broadcast Media industry)
November 2003 — November 2006 (3 years 1 month)
Organize, schedule, coordinate and train the promotions street team.
Coordinate with programming department to develop and execute On-Air and Online contests.
Organize and maintain station vehicles and equipment.
Coordinate across department to schedule, plan and create contests and events for a wide range of clients from national brands to local companies.
Cultivate relationships within the community to help gain exposure for the radio station. With a focus on non-profit and charitable organizations.
(Marketing and Advertising industry)
May 2005 — April 2006 (1 year)
WNKS Kiss 95.1 and WKQC K-104.7
Collaborated with Marketing Director, Sales Manager and Program Director to create effective promotions to increase visibility of station
Planned and executed sponsored events and programs to promote station
Created and maintained internal training manual for staff
Developed and wrote on-air, on-line and print advertising copy
Evaluated the effectiveness of promotional events and campaigns
(Marketing and Advertising industry)
April 2004 — August 2005 (1 year 5 months)
On-Air Personality, WNKS Kiss 95.1
Connected with audience through music, news and local updates
Created on-air advertising copy for a variety of clients
Interviewed local leaders for public service programs
Ran the board, screened calls and used Voxpro to create on-air bits
Bachelor of Arts , Advertising , 1999 — 2003
School , Journalism and Mass Communication
New Media, Podcasting and Video Production, Events Marketing
Ad2 Charlotte. An organization for young media professionals in the Charlotte, NC area. I am currently the New Media Chair of Ad2 Charlotte