Jonathan D. Bates

Jonathan D. Bates

Sr. Digital Account Executive at BET NETWORKS/BET DIGITAL

Location
Greater New York City Area
Industry
Marketing and Advertising

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Jonathan D. Bates's Overview

Current
Past
Education
Connections

500+ connections

Websites

Jonathan D. Bates' Summary

Over 10+ years of online, email, mobile, viral, guerrilla, out-of- home, & traditional media marketing and advertising sales in core competencies involving; new business development, account management, account supervision, sales administration, sales management, CRM management, & sponsorship procurement experience in a leadership capacity.

Specialties

Digital Media (online, email, mobile, & viral), Out of Home, Traditional Advertising & Marketing, Sales, & Management

Jonathan D. Bates' Experience

Sr. Digital Account Executive

BET NETWORKS

Public Company; 501-1000 employees; Entertainment industry

April 2011Present (3 years 7 months)

BET Digital is the leading media property targeting the African American, & urban consumer marketplace via online, mobile, & video on demand.

Reach the most African Americans on the web:
. 75 Million Worldwide Connections
. 2.3 Million Users on BET.com
. 1.5 Million Users on BET Mobile
. 23 Million Social Media Footprint
. 50 Million BET On Demand Households

Online Media industry

September 2010April 2011 (8 months)

The Access Network Company (TANC) is the leading online City Guide content management software platform for brands, publishers, & local merchants (2.2 million merchant listings, 16,000+ reviews/comments in 60 cities). TANC is the owner of BlackBook Magazine, & College Media Network

BBook.com provides in-the-know visitors with incisive
must-reads and exclusives covering Nightlife, Pop Culture,
Fashion, Travel and the very latest in worldwide restaurants,
bars & clubs, hotels, shops and boutiques.

College Media Network - (550) colleges & universities online newspapers offering above the fold banner ad units, opt-in email marketing, & mobile campus guides sponsorship.

Regional Director, East Coast

Steel Media

Privately Held; 11-50 employees; Marketing and Advertising industry

December 2008August 2010 (1 year 9 months)

Identify, develop, procure, and manage client accounts, retention, and new business opportunities.
Develop online, email, mobile, & viral media initiatives according to advertiser criteria & budget parameters.
Mentor, and supervise new sales executives,and assist with sales development.
Maintain personal sales quota, and monitor sales volume of each account sales team member.
Liaise with vendors, & partner affiliates involved with eat coast client campaigns to ensure progress & quality assurance.
Provide weekly progress report of east coast sales team activities to CEO/President with recommended strategic courses of action (if any) regarding sales projections, goals, etc.

Digital Account Executive

CBS

Public Company; 10,001+ employees; CBS; Entertainment industry

February 2008November 2008 (10 months)

Sold local display ad & sponsorship opportunities for CBS NYC Local News website, WCBSTV.com.

Sr. Account Executive

Steel Media

Privately Held; 11-50 employees; Marketing and Advertising industry

20052008 (3 years)

Partner

Y-Not Promotions & Marketing

19992004 (5 years)

Street Team promotions (sniping, posterboards, hand to hand, word of mouth, i.e.) & custom mobile wrapped ad vans entity whose clients included Priority Records, Sony, NYS National Democratic Committee, Rush Communications, Unique Clothing, Posner Advertising[Co-Founder of Posner Multicultural Services Group 2000), Church&Dwight, etc.

Director, Multicultural Services Group

Posner Advertising

Privately Held; 51-200 employees; Marketing and Advertising industry

20012003 (2 years)

Jonathan D. Bates' Skills & Expertise

  1. Mobile
  2. Outdoor Advertising
  3. Viral Marketing
  4. Digital Media
  5. Sponsorship
  6. Online Marketing
  7. Advertising
  8. Mobile Marketing
  9. Strategy
  10. Mobile Devices
  11. PPC
  12. Digital Marketing
  13. Email Marketing
  14. Account Management
  15. Social Networking
  16. Integrated Marketing
  17. Social Media Marketing
  18. comScore
  19. Media Buying
  20. Digital Strategy
  21. New Business Development
  22. Advertising Sales
  23. Sales
  24. Online Advertising
  25. Social Media

View All (25) Skills View Fewer Skills

Jonathan D. Bates' Education

Kingsborough Community College

AAS, Broadcast Management & Technology

Received Academic Transfer Scholarship to 4-year College -LIU, Brooklyn Campus

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