JON RUSSO

Past

Group VP, WW Marketing at Gartner
SVP, Marketing and Product Management at SES Americom (former division of General Electric)
VP, Marketing and Mobility at iPass Inc. (IPAS)

VP, Marketing & Business Development at Frontier Global Center
Director, Business Analysis & Pricing at MFS Datanet
Telecommunications Officer at US Army

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Education

University of California, Berkeley - Walter A. Haas School of Business
The University of Connecticut

Recommended

6 people have recommended JON

Connections

500+ connections

Industry

Information Technology and Services

Websites

JON RUSSO’s Summary

SENIOR MARKETING EXECUTIVE WITH BUSINESS ACUMEN

Data driven senior marketing executive with broad experiences in B2B technologies and service delivery, including software as a service (SaaS), networking, and managed services. 15+ years global leadership experience with profit & loss (P&L) ownership in successful start-up, mid-sized and Fortune 500 companies. Scaled two privately held service companies through 300%+ growth and led both through successful exits (Initial Public Offering and Mergers & Acquisitions). Finance undergraduate degree, Haas Berkeley M.B.A.

JON RUSSO’s Specialties:

Marketing & sales expert with financial & business acumen:

• High Growth Marketing & Sales Strategies (B2B, B2B2C)
• M&A leadership experiences
• US I.P.O. Experience as 16b officer
• Global
• Undergrad in Finance = ROI and data driven

JON RUSSO’s Experience

Group VP, WW Marketing

Gartner

(Public Company; IT; Information Technology and Services industry)

2008 — 2009 (1 year)

Public $1B industry leader of market research. Customers included Symantec, CA, SAP, Oracle, IBM, HP, Cisco, and Microsoft among others.

Primary liaison between market research and event business. Led Gartner’s web commerce presence of $40M and 20,000 annual transactions and owned global field marketing. Responsible for $170M P&L, team of 35 in 3 continents and $15M budget.
SVP, Marketing and Product Management

SES Americom (former division of General Electric)

(Information Technology and Services industry)

2006 — 2008 (2 years)

Public $2B secure video content distribution company headquartered in Europe. Customers included AT&T, Comcast, YES, Discovery Channel, ABC, NBC, MTV, EchoStar, FBI, and the NSA.

Created go to market strategy for private and public sectors. Owned $500+M P&L; Drove demand generation, pricing, and packaging. Built new marketing team; led sales operations, product management, demand creation, and third party partner strategy.
VP, Marketing and Mobility

iPass Inc. (IPAS)

(Public Company; IPAS; Information Technology and Services industry)

2001 — 2006 (5 years)

Public $182M software as service (SaaS) company focused on enterprise segment to include companies like Google, DoubleClick, Yahoo! Hughes, GM, Ford, and Eli Lilly.

Developed go-to-market software strategy, launched new services, opened global markets, led 3rd party partner program, and took company public from pre-profitability stage. Led and built company’s first global marketing team of 25 in 5 countries supporting direct and indirect channels in 13 countries with $10M budget responsibility. Key 16b executive in 2003 Initial Public Offering (I.P.O.).
VP, Marketing & Business Development

Frontier Global Center

(Information Technology and Services industry)

1996 — 2000 (4 years)

Content distribution company providing web hosting for Yahoo!, Google, Microsoft, DoubleClick, and USA Today among others. Software and services model. Led initial $180mm acquisition discussion of successful start-up; selected by CEO of acquiring company to lead M&A integration team.
Director, Business Analysis & Pricing

MFS Datanet

(Information Technology and Services industry)

1993 — 1996 (3 years)
Telecommunications Officer

US Army

(Government Agency; USA; Military industry)

1989 — 1993 (4 years)

JON RUSSO’s Education

University of California, Berkeley - Walter A. Haas School of Business

M.B.A. , Marketing , 1997

• Commencement Speaker
The University of Connecticut

B.S. , Finance

Cum Laude,
• Top 5% of Finance class award
• Full Tuition Scholarship, Army ROTC

Additional Information

JON RUSSO’s Websites:

JON RUSSO’s Interests:

* 15 years Silicon Valley and Global Experience* Chief Marketing Officer * CMO * General Manager * Business Development* B2B MARKETING – Software as Service (SaaS), telecom, High Technology, Virtualization, Cloud Computing * Channel Marketing * Interactive E-Marketing (Web 2.0, WiKi, Blog) * Direct Marketing (Salesforce.com)* CRM * Siebel * Salesforce.com* Marketing Automation * Collateral & Multimedia * Executive Briefings * Strategic Planning * Search Engine Optimization (SEO/SEM) * Advertising/ Brand Strategy* Pricing* Public Relations * Product Management * Direct Marketing * Social Media * Social Marketing * SEO * SEM * Field Marketing * Demand Generation *