
Senior Digital Strategist at Kineo Australia | eCommerce veteran | Succesful startup eCommerce manager
Sydney Area, Australia

Senior Digital Strategist at Kineo Australia | eCommerce veteran | Succesful startup eCommerce manager
Sydney Area, Australia
Seasoned online marketing professional with 9 years experience in online specializing in content and ecommerce websites.
Very strong online marketing experience including Email marketing, Affiliate networks, Social Media, Search (SEO/SEM) and advanced usage of Web analytics to improve the performance of these channels.
Extensive experience in ecommerce including management of ecommerce-enabled online retail websites.
Strong project management experience gained from managing the specification, build, test and deployment of several complex, enterprise level web applications.
Experience Managing teams of web professionals including technical, marketing and content/design skilled employees.
Thorough understanding and management of ecommerce and content management/merchandising technologies.
Experience advising business on best practice methods to structure site content and online marketing programs in a manner that drives acquisition, retention and repeat business.
Strong understanding and direct experience of implementing and managing Web analytics platforms and reporting systems.
Other areas of focus include SEO (Search engine optimization), segmented and individually targeted Email Marketing programs, Pay Per click (PPC) management and website optimization to maximise Return on Investment.
ecommerce, online retail (etail), web analytics, search engine optimisation, SEO, Pay per click, PPC, ebusiness, affiliate networks, website management
(Privately Held; Marketing and Advertising industry)
February 2009 — Present (6 months)
(Self-Employed; Myself Only; Internet industry)
March 2006 — Present (3 years 5 months)
ecommerce and online marketing consultant.
specialising in web analytics, website strategy, email marketing, Search engine optimisation, Pay Per Click and eBusiness management
(Retail industry)
April 2006 — March 2008 (2 years)
ecommerce manager. responsible for managing the website, staff recruitment, vendor management and supporting processes within the business that ultimately maximise Return on investment from ecommerce operations.
(Privately Held; Retail industry)
June 2003 — January 2006 (2 years 8 months)
Net-a-porter.com is one of the world’s most successful high fashion retailers.
(Privately Held; 1-10 employees; Internet industry)
February 2000 — July 2002 (2 years 6 months)
With a membership of over 50,000 consumers Motormouth builds and manages a consumer facing Web portal covering the Australian automotive market.
web analytics, search engine optimisation, ecommerce, email marketing, usability