
Experience Inventor
San Francisco Bay Area

Experience Inventor
San Francisco Bay Area
I help make great teams and great products.
Lateral thinking, business design, product strategy, team dynamics, user analytics, teaching, writing, transparency.
(Privately Held; Internet industry)
July 2007 — Present (2 years 1 month)
Top☆Fans™ is a VC-funded startup in California creating the best place to follow stars online. Our investors funded Paypal and Facebook.
I manage user experience + product design which means I'm in everyone's shorts most of the time: from designing + prototyping product with engineers, to creating user acquisition strategies, to measuring and iterating product effectiveness. I run our office rooftop hookah practice and presented our (winning) startup at TechCrunch 40 with our co-founder.
(Internet industry)
January 2007 — June 2007 (6 months)
New Cru (née 1821 Wine) is startup creating the next-gen mobile recommendation experience for wine. New CRU is currently on hold as we each pursue other projects, but we will reappear when you least expect us and drop some hot recommendations in your face like a warm grape juice balloon. I don't even know what that means.
(Public Company; 201-500 employees; OMC; Internet industry)
December 2005 — October 2006 (11 months)
* Built a hybrid team of developers, designers, and IAs providing SWAT-team support on a 30+ million dollar account
* Combined analytics data, user studies, and persona research with technology to optimize, inform, and inspire our work.
* Provided billable R & D services back into account work in the form of such magical devices as Interactive Schematics, Data-powered Sitemaps, Widget Datasheets, and an internal Blog Federation
(Internet industry)
August 2002 — December 2005 (3 years 5 months)
Feed Me Links - the first social bookmarking site, with 300,000+ links and 15,000+ users.
http://feedmelinks.com
Feed Me Links is traded on Yahoo's Buzz Market for Social Bookmarking.
(Public Company; OMC; Marketing and Advertising industry)
1999 — December 2005 (6 years)
managed a team of 25 engineers across US and Canada.
Organic: 100mm annually with 25 percent growth, ranked 7th interactive agency in the US.
* Director, Interface Engineering group, Detroit (flagship office). Responsible for technical architecture of Dodge.com, Chrysler.com, and Jeep.com, with architecture-review responsibility across all development.
Build teams, architected systems + processes, managed strategic partnerships w/Akamai, iCrossing, WebSideStory, and Interwoven.
BA , Digital Multimedia , 1995 — 1999
I designed my degree from a composite of grad-level courses in linguistics, computer science, and film.
Leadership, technology, people, design, teaching, the secret interconnectedness of all things
Contribution is its own reward; pride merely obscures it.