John Jefkins

Current

• Principal at JAJ Marketing & Communications Consulting

Past

• Marketing Manager at Ministry of Government Services- ServiceOntario
• Director, Marketing at Ontario Centres of Excellence
• Senior Director, Marketing & Communications at The Arthritis Society

• Director, Marketing & Communications at Foster Parents Plan
• Group Manager, Direct Marketing & Communications at Bell Mobility
• Marketing/Product/Promotions Manager at Canadian Imperial Bank of Commerce (CIBC)
• Account Manager at Ogilvy
• Manager at Cable Marketing Group
• Direct Response Manager at Crossroads
• Account Manager at Ronalds Reynolds Advertising

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Education

• Institute of Canadian Advertising
• University of Toronto

Recommended

4 people have recommended John

Connections

225 connections

Industry

Marketing and Advertising

John Jefkins’s Experience

• Principal

  JAJ Marketing & Communications Consulting

  (Marketing and Advertising industry)

  February 2001 — Present (8 years 6 months)

  Provide project management and marketing consulting services with experience working with financial services, telecommunications and an academic college.

• Marketing Manager

  Ministry of Government Services- ServiceOntario

  (Government Administration industry)

  April 2008 — April 2009 (1 year 1 month)

  Develop strategic marketing & communication initiatives to build the ServiceOntario brand as the place for Ontarians to conduct their everyday government transactions. Create integrated programs across on-line, retail, contact centre and kiosk locations. Provide integration within other Provincial Government ministries.

• Director, Marketing

  Ontario Centres of Excellence

  (Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

  June 2006 — October 2007 (1 year 5 months)

  Marketing strategy and execution at organization funded by Ministry of Research and Innovation.

• Senior Director, Marketing & Communications

  The Arthritis Society

  (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

  September 2004 — May 2006 (1 year 9 months)

  Direct marketing, fundraising and communication initiatives for organization.

• Director, Marketing & Communications

  Foster Parents Plan

  (Non-Profit; 51-200 employees; Marketing and Advertising industry)

  June 2001 — August 2003 (2 years 3 months)

  Develop and manage execution of strategic integrated Marketing, Communications and Public Relations plan.

• Group Manager, Direct Marketing & Communications

  Bell Mobility

  (Public Company; 10,001 or more employees; Telecommunications industry)

  December 1997 — April 2000 (2 years 5 months)

  Developed strategic direct marketing programs working with segment groups to achieve product revenue and churn targets.

• Marketing/Product/Promotions Manager

  Canadian Imperial Bank of Commerce (CIBC)

  (Public Company; 10,001 or more employees; Financial Services industry)

  September 1990 — December 1997 (7 years 4 months)

  Developed and managed marketing plan to drive growth in auto and property insurance policies.
  Developed acquisition strategies for Classic VISA in Card Products Division.
  Developed and managed national promotions in Marketing Services Division

• Account Manager

  Ogilvy

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  September 1987 — July 1990 (2 years 11 months)

  Develop and manage marketing promotions for such clients as Shell, Lipton, Hewlett Packard, SmithKline and Nutrasweet.

• Manager

  Cable Marketing Group

  (Marketing and Advertising industry)

  1984 — 1987 (3 years)

  Developed customized direct marketing co-op programs to drive pay television subscriptions through partnership programs with cable companies (Rogers) and First Choice*Superchannel (The Movie Network).

• Direct Response Manager

  Crossroads

  (Marketing and Advertising industry)

  December 1981 — December 1984 (3 years 1 month)

  Developed direct response mailings to increase donor engagement and donations.

• Account Manager

  Ronalds Reynolds Advertising

  (Marketing and Advertising industry)

  June 1979 — December 1981 (2 years 7 months)

  Delivered advertising programs for Nestle brands.

John Jefkins’s Education

• Institute of Canadian Advertising

  Certificate , Marketing, Advertising , 1980 — 1982

• University of Toronto

  BA , English , September 1975 — May 1979

  Activities and Societies:

  Canadian Marketing Association
  Association of Internet Marketers
  Association of Advancement in Relationship Marketing