John Audette

Current

• SVP at AudetteMedia

Past

• Founder & Publisher at Adventive, Inc.
• Founder and CEO at Multimedia Marketing Group
• Founder at Internet News Bureau

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Education

• University of California, Santa Barbara

Recommended

4 people have recommended John

Connections

59 connections

Industry

Internet

Websites

• AudetteMedia Inc.

John Audette’s Summary

As an Internet marketing pioneer, helped to define the concepts of Internet marketing. Invented the tactic of search engine optimization and the phrase "Search Engine Optimization" in 1997. Founded one of the first interactive agencies, Multimedia Marketing Group (MMG) in 1995 (sold to WPP). Started one of the first online press release services, the Internet News Bureau, in the mid-1990s (sold to internet.com) and the I-Sales Discussion list, an institution that grew into Adventive, the world's largest email discussion list publisher.

Past and current clients have made well over $1B in ROI.

Currently COO of AudetteMedia, The Internet Marketing Boutique.

John Audette’s Specialties:

Internet marketing, company building, macro-strategy

John Audette’s Experience

• SVP

  AudetteMedia

  (Marketing and Advertising industry)

  May 2008 — Present (1 year 3 months)

  Internet marketing boutique

• Founder & Publisher

  Adventive, Inc.

  (Internet industry)

  2000 — 2003 (3 years)

  Adventive evolved from a number of industry leading moderated discussion lists that I founded, including I-Sales, I-Search, I-Help, I-PR. It grew to over a dozen lists with over 100,000 subscribers. It was eventually sold to Marketing VOX.

• Founder and CEO

  Multimedia Marketing Group

  (Marketing and Advertising industry)

  April 1995 — May 2000 (5 years 2 months)

  One of the first Internet SEO and marketing firms. Invented many current Internet marketing techniques and terms, including the term "Search Engine Optimization". Grew to 85 employees and sold to London-based Outrider (WPP).

• Founder

  Internet News Bureau

  (Internet industry)

  May 1996 — May 1999 (3 years 1 month)

  One of the first online press release services. Sold to internet.com (Mecklermedia).

John Audette’s Education

• University of California, Santa Barbara

  1968 — 1972

Additional Information

John Audette’s Websites:

• AudetteMedia Inc.

John Audette’s Interests:

Internet marketing, company building, new technology, Central Oregon outdoors, working on vintage Porsches & driving them in a spirited manner, behavioral economics, macro-economics, indie movies, Hawaii and always #1 - family

John Audette’s Honors:

Usual garden variety stuff

John Audette’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• reference requests
• getting back in touch