Senior Marketing Professional - Software
Greater Los Angeles Area
- Current
-
- Vice President of Marketing at Loan-Score Decisioning Systems
- Past
-
- Director of Marketing at Portellus, Inc.
- Marketing Director at Commerce Velocity, Inc.
- Director of Marketing & Market Adoption at Electronic Distribution Networks, Inc. (EDN)
- National Accounts Director & Team Lead at MGV Memory, Inc.
- Education
-
- Concordia University-Irvine
- California State University-Fresno
- Recommended
-
11 people have recommended Joe - Connections
-
171
connections
- Industry
- Financial Services
- Websites
Joe Bowerbank’s Summary
A results-oriented Marketing Professional with an entrepreneurial mindset and a proven track record of successful execution who can leverage seasoned marketing skills to implement strategies that will quickly increase mindshare and revenue.
Joe Bowerbank’s Specialties:
- Marketing communications plans and strategy
- Marketing, branding and positioning of growing ventures
- Public relations strategy, press releases, feature stories,
contributed articles and case studies
- Proven track record of attaining consistent media coverage
- Regularly interface with C-levels on marketing activities
- Accustomed to hyper-growth, pressure-based environments
- Hi-energy persona, strategic, industrious and extremely dedicated
Joe Bowerbank’s Experience
-
Vice President of Marketing
Loan-Score Decisioning Systems
(Computer Software industry)
September 2007 — Present (1 year 11 months)
Responsible for developing a marketing strategy to properly position, differentiate and brand a seven-year-old software provider catering to banks, lenders and credit unions. Established and managed the company's strategic partner program.
-
Director of Marketing
Portellus, Inc.
(Privately Held; 51-200 employees; Computer Software industry)
April 2005 — September 2007 (2 years 6 months)
Brought on board to aggressively market and brand a start-up company that was largely an industry unknown operating in an R & D mode for several years without a marketing presence. Responsible for creating and directing all marketing strategies to drive increased company and product awareness in the mortgage banking industry.
-
Marketing Director
Commerce Velocity, Inc.
(Privately Held; 51-200 employees; Computer Software industry)
August 2004 — April 2005 (9 months)
Hired to develop and implement a strategic marketing plan to brand the company within the mortgage banking industry. Managed all marketing, communications, media relations, trade shows & events, advertising and e-marketing activities.
-
Director of Marketing & Market Adoption
Electronic Distribution Networks, Inc. (EDN)
(Computer Software industry)
December 1998 — May 2004 (5 years 6 months)
Responsible for overseeing and managing all company and partner marketing activities. Coordinated and directed all product launches and accountable for market adoption. Created and implemented dominating marketing strategies and programs to achieve company revenue projections.
-
National Accounts Director & Team Lead
MGV Memory, Inc.
(Privately Held; 201-500 employees; Computer Hardware industry)
June 1996 — December 1998 (2 years 7 months)
Designed and implemented MicroAge sales and marketing programs used by inside sales representatives to target mega distributor MicroAge. Cultivated and managed over 60 key VAR accounts while generating new business through daily cold calls.
Joe Bowerbank’s Education
-
Concordia University-Irvine
MBA , Entrepreneurial Management , 2001 — 2004
-
California State University-Fresno
Bachelor of Science , Business Administration; Marketing concentration , 1992 — 1996
- Activities and Societies:
- Sigma Chi
Additional Information
Joe Bowerbank’s Websites:
Joe Bowerbank’s Interests:
Strategic Marketing, Brand Development and Management, Marketing Communications, Key Message Development, Positioning, Aggressive Depositioning of Competitors, Public Relations, Writing.
Joe Bowerbank’s Groups:
Member of California State University Fullerton’s Advisory Board: UEE Sales and Marketing program development.
Member of the American Marketing Association.
-
Mortgage Bankers Association of America -
OCEAN - Orange County Executives And Networkers -
Sales/Marketing VP's & Directors - Software & Technology -
GCMP The Global Coalition of Mortgage Partners
Joe Bowerbank’s Honors:
2008: Loan-Score: "Top 50 Technology Vendor" - Mortgage Technology Magazine
2007: Portellus: "Top 50 Technology Vendor" - Mortgage Technology magazine.
2007: Portellus: CEO finalist for Ernst & Young’s Entrepreneur Of The Year®.
2007: Portellus: finalist "Technology Council of Southern California's Software Company of the Year."
2007: Portellus: CEO named to Real Estate Technology News' "Top 40 under 40" list.
2007: Portellus: CRL - accommodation from Source Media’s annual Mortgage Technology Awards for “Release of the Year.”
2006: Portellus: “Top 25 Mortgage Technology Vendor” by Source Media’s Mortgage Technology magazine.
2005: Portellus: "Top 100 Mortgage Technology Vendor" by Source Media’s Mortgage Technology magazine.
2005: Commerce Velocity: "Top 100 Mortgage Technology Vendor" by Source Media’s Mortgage Technology magazine.
Joe Bowerbank’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
