Joachim Herschmann

Current

• Product Director Test Automation at Borland (A Micro Focus company)

Past

• Director Of Product Management at Borland
• LQM Solutions Marketing Manager EMEA at Borland
• Technical Account Manager at Segue Software

• Senior Consultant at Vignette
• IT-Systems Analyst/Senior software developer at Derdata (Lufthansa Systems)
• Software Developer/Product Manager at Wellcom Software

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Education

• Friedrich-Alexander-Universität Erlangen-Nürnberg

Connections

264 connections

Industry

Computer Software

Joachim Herschmann’s Experience

• Product Director Test Automation

  Borland (A Micro Focus company)

  (Public Company; BORL; Computer Software industry)

  July 2009 — Present (5 months)

  I am responsible for Micro Focus's Test Automation offering which was inherited through the Borland and Compuware acquisitions. This powerful set of products will help Micro Focus to rapidly expand in the ASQ market.

• Director Of Product Management

  Borland

  (Public Company; BORL; Computer Software industry)

  July 2007 — July 2009 (2 years 1 month)

  I was responsible for the Borland's Lifecycle Quality Management (LQM) products. Having long supported the needs of organizations that have followed a traditional testing approach and needed help in advancing their quality maturity we concentrated on working on Borland's Agile Testing Strategy and on how to provide a better automated service to our customers adopting Agile practices.

• LQM Solutions Marketing Manager EMEA

  Borland

  (Public Company; BORL; Computer Software industry)

  May 2006 — June 2007 (1 year 2 months)

  As part of promoting Borland's LQM portfolio across the EMEA region my key responsiblities included being the key regional spokes person handling industry analysts and journalists updates, briefings and interviews. I regularly participated as an industry expert at conferences, trade-shows and seminars in addition to providing strategic guidance to large and strategic customers.
  
  I acted as the liaison between regional sales teams and corporate entities such as product marketing, product management, and engineering. In addition I helped develop and implement regional marketing execution plans and campaigns with the local marketing teams.

• Technical Account Manager

  Segue Software

  (Public Company; SEGU; Computer Software industry)

  May 2003 — April 2006 (3 years )

  As a Technical Account Manager, I supported prospects and customers by providing technical solutions for functional and performance testing, test management and performance management. As part of my role, I was responsible for analyzing customers’ quality assurance standards to correctly assess how their software testing processes could be improved.

• Senior Consultant

  Vignette

  (Public Company; VIGN; Computer Software industry)

  February 2000 — August 2002 (2 years 7 months)

  As a Senior Consultant and Business Consultant at Vignette my responsibilities included both Presales and Postsales Consulting activities. Focus areas included Solution Architecture & Implementation, Project Management & Technical Leadership, and Software System Architecture.

• IT-Systems Analyst/Senior software developer

  Derdata (Lufthansa Systems)

  (Public Company; Computer Software industry)

  October 1996 — January 2000 (3 years 4 months)

  As a system analyst and senior software developer I worked in the Travel Systems and Tour Operator Systems business units. Key responsibilities included design, implementation, testing and roll-out of client and server components for various travel agency and tour operator software solutions.
  
  Additionally, I was responsible for the coordination of internal Task Forces within the Lufthansa Group as well as design and development of system integration solutions and technical proposals.

• Software Developer/Product Manager

  Wellcom Software

  (Computer Software industry)

  June 1993 — September 1996 (3 years 4 months)

  Starting out writing software I developed applications for constructional engineers and architects under various operating systems. Additional duties included website development and management for the company.
  
  I then move on into the role of product manager where I was resposible for a steel construction software solution, key activities included presales activities and product presentations at international conferences and fairs.

Joachim Herschmann’s Education

• Friedrich-Alexander-Universität Erlangen-Nürnberg

  1984 — 1993

Additional Information

Joachim Herschmann’s Groups:

•    Borland
•    Agile
•    Segue Software Alumni
•    RQNG - Requirements Networking Group