Marketing and Strategy Executive
Greater Seattle Area
Marketing and Strategy Executive
Greater Seattle Area
• Marketing and Strategy executive with proven track record in bringing products to market, leading cross-functional teams and optimizing business processes.
• Exceptionally strong analytic and creative skills with experience in both strategy and execution.
• Broad international experience with extensive understanding of Asia.
• Combining advanced business expertise with MBA degree from Kellogg School of Management.
Marketing
Strategy
New Product Introduction
Team Leadership
(Public Company; RNWK; Computer Software industry)
2009 — Present (less than a year)
(Computer Software industry)
2005 — 2009 (4 years)
• Led teams in developing and executing global marketing plans of seven AAA console and pc titles; Delivered $250 million in revenue
• Developed franchise plans for Microsoft's largest gaming franchises including product roadmap, brand attributes and business forecasts
• Directed marketing efforts on Microsoft’s monthly subscription-based games (MMOs) including marketing plans and forecast models
(Consumer Goods industry)
2004 — 2004 (less than a year)
• Guided $1.7MM launch plan for new Stayfree Signature line expansion into new $2B market
• Managed product concept writing and testing. Determined optimal sku lineup. Modeled and tested package count and pricing scenarios. Functioned as focal point for Sales, R&D, Manufacturing and research vendors
(Management Consulting industry)
2000 — 2002 (2 years)
• Developed $900M re-launch strategy of blockbuster drug in Hong Kong for leading pharmaceutical firm. Reversed share losing trend and posted gains of 5% within six months of strategy rollout.
• Conducted strategic market assessment for $1.5B insurance firm on primary care medical centers in Hong Kong. Resulted in $20MM launch strategy starting with six medical centers in 2002
(Management Consulting industry)
1999 — 2000 (1 year)
• Recommended market opportunities for $10MM start-up of corporate communications solutions provider. Constructed pricing model and recommended 3-tiered customer pricing structure. Implemented successfully leading to $300K in revenues within one month.
MBA , Management & Strategy, Marketing , 2003 — 2005
BA , Economics, Asian Studies , August 1994 — June 1998
• Fluent in Mandarin Chinese. 5+ years residency in Asia.
• U.S. Dept. of Education Fellowship Recipient, 1999