Jim Frantzreb

Current

• Sr. Market Segment Manager, Broadcast at Avid Technology

Past

• Industry Storage Solutions, Communications and Media at Sun Microsystems
• Product Marketing Consultant at RSA, the Security Division of EMC
• Sr. Product Mkt Mgr at Avid Technology

• Sr. Product Manager, Networking and Storage at Avid Technology
• National Sales Manager at Aviv Corporation

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Education

• Babson College - Franklin W. Olin Graduate School of Business
• Boston University

Recommended

7 people have recommended Jim

Connections

189 connections

Industry

Computer Software

Jim Frantzreb’s Summary

Product Marketing Professional who creates and executes a wide range of marketing strategies designed to establish or improve market presence and increase revenues and profitability of technology companies. Is a leader and contributor; a versatile performer and collaborator with demonstrated success in guiding high-achieving marketing teams. Perceptive and creative with strong business sense; moving easily from vision and strategy to implementation and follow through.

Jim Frantzreb’s Specialties:

• Restructuring and revitalizing product marketing
• New opportunity research, go-to-market planning
• Competitive product positioning
• Strategic marketing alliances and partnerships
• Concise writing and content creation
• Market communications planning
• Sales tool needs analysis and creation
• Channel building and communications
• Product management
• Product life cycle management

Jim Frantzreb’s Experience

• Sr. Market Segment Manager, Broadcast

  Avid Technology

  (Public Company; AVID; Computer Software industry)

  October 2008 — Present (10 months)

  Direct customer-facing communication strategy and messaging for Avid solutions, products and services to the global broadcast, cable, and internet television markets.

• Industry Storage Solutions, Communications and Media

  Sun Microsystems

  (Public Company; JAVA; Information Technology and Services industry)

  January 2008 — September 2008 (9 months)

  Responsible for Sun storage solution development and sales enablement for Communications, Media & Entertainment industries worldwide.

• Product Marketing Consultant

  RSA, the Security Division of EMC

  (Public Company; 10,001 or more employees; EMC; Computer & Network Security industry)

  February 2007 — October 2007 (9 months)

  Drive a range of marketing initiatives aimed at repositioning and improving value perception for the Information and Event Management Group of RSA, the Security Division of EMC. Including positioning, messaging, web content strategy and development, key collateral creation, sales tools and numerous other projects in support of the RSA enVision security information and event management (SIEM) platform.

• Sr. Product Mkt Mgr

  Avid Technology

  (Public Company; 1001-5000 employees; AVID; Computer Software industry)

  May 2000 — December 2006 (6 years 8 months)

  Define and drive worldwide communications strategy and execution, including analysis, positioning, messaging, launch, and ongoing market development for 16 product lines including storage, digital media production,and asset management product lines targeted at video, broadcast, and media content creation industries

• Sr. Product Manager, Networking and Storage

  Avid Technology

  (Public Company; 1001-5000 employees; AVID; Computer Software industry)

  May 1995 — May 2000 (5 years 1 month)

  Product management and marketing for digital media workgroup storage systems. Market research, competitive analysis; business plan, launch plan responsibility. Product requirements definition, configuration modeling and forcasting, marketing strategy, positioning. Channel readiness planning and content creation, product sales training.

• National Sales Manager

  Aviv Corporation

  (Privately Held; 51-200 employees; Computer Hardware industry)

  February 1987 — May 1995 (8 years 4 months)

  Overall sales responsibility in US and Canada for manufacturer of data storage subsystems, including high availability and automated storage management systems.

Jim Frantzreb’s Education

• Babson College - Franklin W. Olin Graduate School of Business

  MBA , Marketing

• Boston University

  BS , Communications

Additional Information

Jim Frantzreb’s Groups:

•    Avid Technology Alumni
•    Avidites
•    Media Professionals Worldwide
•    BEMCON: Broadcast and Electronic Media Consultants

Jim Frantzreb’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch