Jim Dayton

Current

• Emerging Media Director at Intouch Solutions

Past

• Senior Account Manager at Barkley
• Marketing Manager at Everest
• Project Manager at WhyStruggle? / ebeacon

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Education

• University of Kansas

Recommended

3 people have recommended Jim

Connections

99 connections

Industry

Marketing and Advertising

Websites

• My Website

Jim Dayton’s Summary

I am a marketing professional and author focusing on all things interactive. I began my career at a small interactive agency, WhyStruggle?, moved to a telecommunications and cable provider, Everest, moved to a mid-sized, full-service agency, Barkley, and have found a home at a mid-sized interactive agency, Intouch Solutions.

Along the way, I have learned how to utilize media to enhance the conversations businesses have with customers. I choose to work in the interactive space, helping people use technology to have honest interaction with the brands they enjoy everyday. I strive to deliver exceptional integrated marketing strategies for my clients.

I am currently working on emerging media (mobile and social media marketing, primarily) and Web 3.0 initiatives for clients in the pharmaceutical industry.

Jim Dayton’s Specialties:

Business strategist, emerging media expert including social and mobile media marketing, retention and loyalty programs, and all aspects of relationship marketing.

Jim Dayton’s Experience

• Emerging Media Director

  Intouch Solutions

  (Privately Held; Marketing and Advertising industry)

  December 2007 — Present (1 year 8 months)

  Intouch Solutions® is an interactive marketing agency specializing in solutions for the pharmaceutical industry. We provide innovative custom solutions that deliver results our clients can count on.

• Senior Account Manager

  Barkley

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  June 2006 — December 2007 (1 year 7 months)

  • Develop highly measurable customer retention and loyalty programs that exceed client’s marketing objectives
  • Develop and execute the comprehensive marketing strategy to help consumers evolve from product awareness to SONIC brand affinity, including the overall information marketing and contact strategies for SONIC Drive-In
  • Manage creation and distribution of all loyalty program communications, email and mobile, for SONIC Drive-In
  • Responsible for seasonal gift card sales goals and overall growth and management of SONIC’s customer database

• Marketing Manager

  Everest

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  January 2004 — June 2006 (2 years 6 months)

  • Responsible for all email and web initiatives, as well as all in-house graphic design
  • Responsible for all direct mail tracking and customer loyalty programs
  • Created and implemented full re-design of corporate web sites and email newsletters resulting in increased customer satisfaction and better corporate communication
  • Created copy for corporate websites, direct mail and collateral marketing pieces on a daily basis
  • Developed customer retention and acquisition programs including web-based marketing initiatives, direct mail campaigns, loyalty and affiliate programs, tradeshows and community events

• Project Manager

  WhyStruggle? / ebeacon

  (Marketing and Advertising industry)

  December 2000 — January 2004 (3 years 2 months)

Jim Dayton’s Education

• University of Kansas

  English (Creative Writing) , English , 1995 — 1999

Additional Information

Jim Dayton’s Websites:

• My Website

Jim Dayton’s Interests:

social media, new technology, utilizing the tools of the Internet in a truly effective way, TV, music, movies, video games, telecommunications

Jim Dayton’s Groups:

•    Mobile Marketing Association
•    Online Advertising Professionals
•    Mobile Marketing & Advertising
•    Pharma Marketing and Advertising Group (PMAG)
•    Social Media Marketing
•    Kansas City Interactive

Jim Dayton’s Honors:

• 2007 KCDMA AMBIT Winner: Consumer Multi-Media Campaign – Bronze
• 2003 BMAKC Fountain Award Winner: Direct Mail Campaign-Print and Self-Promotion Campaign–Print
• Nominated Poet of the Year 1999 – 2002 by The International Library of Poetry and Poetry.com
• Poetry published in A Celebration of Poets: Showcase Edition and Poetry’s Elite: The Best Poets of 2000
• Partner, Publishing Representative and Gallery Consultant for local artist cooperative recognized in The 100 Best Small Art Towns in America, by John Villani

Jim Dayton’s Contact Settings

Interested In:

• consulting offers
• expertise requests
• reference requests
• getting back in touch