Jim Cairns

Current

• Marketing at Multi-Tech Systems

Past

• Partner at Clear Mind Concepts
• VP Marketing & Business Development at Spanlink Communications

Education

• University of Colorado at Boulder
• Boston College

Connections

250 connections

Industry

Computer Software

Jim Cairns’s Summary

Providing strategic and tactical marketing and product management to software and services companies.

Jim Cairns’s Specialties:

• Strategic road map and business plan creation to ensure corporate goals are achieved
• Market and competitive profiling to identify opportunities and threats
• Product and life-cycle planning to maximize profit
• Go-to-market strategies and tactics
• Channel programs (strategic partnership, OEM, MSP, VARs)

Jim Cairns’s Experience

• Marketing

  Multi-Tech Systems

  (Privately Held; Telecommunications industry)

  February 2009 — Present (6 months)

• Partner

  Clear Mind Concepts

  (Computer Software industry)

  January 2008 — February 2009 (1 year 2 months)

  Providing strategic and tactical guidance to software and services companies focused on Unified Communications, Customer Interactions/CRM , and IT Security and Operations Management Solutions.
  
  • Strategic road map and business plan creation to ensure corporate goals are achieved
  • Market and competitive profiling to identify opportunities and threats
  • Product and life-cycle planning to maximize profit
  • Go-to-market strategies and tactics
  • Channel programs (strategic partnership, OEM, MSP, VARs)

• VP Marketing & Business Development

  Spanlink Communications

  (Privately Held; 201-500 employees; Telecommunications industry)

  May 2000 — January 2008 (7 years 9 months)

  * Oversaw multiple successful software product lines and associated OEM and channel relationships resulting in 30% plus growth
  * Created, packaged, marketed and managed a variety of successful customer interaction service and solution offers resulting in over 25% annual growth.
  * Managed vendor, customer and strategic partner relationships establishing the company brand as a leading provider of Cisco IP-based Customer Interaction solutions
  * Managed OEM, vendor and partnership negotiations and continuing relationships.
  * Defined and managed strategic business planning resulting in continued financial growth and resource expansion

Jim Cairns’s Education

• University of Colorado at Boulder

  ME , Physics , 1990 — 1992

• Boston College

  BA , Physics , 1984 — 1988