Jim Bonfield

Current

Vice President Business Development at Customerlink.com

Education

Fulbright Scholar, School of Hard Knocks

Recommended

9 people have recommended Jim

Connections

164 connections

Industry

Marketing and Advertising

Websites

My Website

Jim Bonfield’s Summary

ABOUT Jim Bonfield - Jim began his interactive marketing career in 1994 with the creation of the first web-based movie premier community the Online MovieClub, which he later sold to McClatchy Newspaper's in 1996.

Shortly thereafter, Jim accepted a position with The Sacramento Bee as their Online Business Development Manager creating online community products and solutions for that included AccessBee, TicketClub, SacTicket.com, ClubCams and one of the nation's first local, online-directory sites for SMBs, Sacramento.com.

After nearly seven-years with the interactive newspaper industry, realizing that Google would soon control the known universe, Jim decided to launch his own search engine advertising company, EyeballFarm Interactive.

This resulted in the development of intellectual property including optimized content management systems (OCMS) for the automotive direct marketing industry called SearchEngineups[sm] which was sold through direct marketing agencies to auto dealers and other small and medium sized business around the country as a search engine marketing solution and lead generation program. EyeballFarm also created early entry into the consumer generated content space with ChannelPipes(sm) and the RSS feed space with FeedSource, both used as search engine optimization tools to drive search based leads in specific niche verticals.

These tools have enable EyeballFarm to created hundreds of region and topic based online advertising solutions and search engine campaigns for client lead generation using Google, Yahoo and MSN and ReachLocal for clients ranging in size and geographic targeting from local and regional companies like GolfUSA, The Closet Doctor, ATM Mortgage, Raley's BelAir, Sutter Health, Sacramento Magazine, and hundreds of auto dealers nationwide, to international entities like Pebble Beach Resorts, Disney and The California Travel and Tourism Bureau.

Jim Bonfield’s Specialties:

Interactive marketing, search engine advertising, lead generation, online communities, data driven direct marketing solutions, ROI based reporting and web analytics

Jim Bonfield’s Experience

Vice President Business Development

Customerlink.com

(Privately Held; Marketing and Advertising industry)

April 2009 — Present (4 months)

The CustomerLink.com Customer Relationship Management (CRM) system reminds existing customers of small and medium sized businesses (SMBs) of future service intervals, provides coupons, client profile surveys, and customer appreciation communication on behalf of our more than 3,000 SMB clients. This communication allows our clients to greatly increase your appointment count, retain customer base, and generate greater profits without having to invest internal resources

Jim Bonfield’s Education

Fulbright Scholar, School of Hard Knocks

Masters , Innovation in Business, New Media, Search Marketing Strategies , 1983 — 2006

Additional Information

Jim Bonfield’s Websites:

My Website

Jim Bonfield’s Groups:

Revedia Group - Internet Retailer, Interactive Media, Online Brand Marketing Professionals Only.
Automotive Digital Marketing
ECOM Experts, e-commerce / online marketing (6500+ Members)
Big Shoes Network
New Media Hire
Local Search
user friendly thinking