
Freelancing at Copywriting, etc.
San Francisco Bay Area

Freelancing at Copywriting, etc.
San Francisco Bay Area
Acclaimed senior creative writer and content strategist with over 15 years experience writing, editing and publishing in marketing, public relations, website and advertising domains. Meticulous and efficient consensus-builder who creates compelling content solutions from messy heaps. Entrepreneur with proven track-record starting and revitalizing businesses, publications and departments.
• Narrative, Expository and Didactic Writing
• Content Strategy
• Headlines, Soundbytes, Product Names, Titles
• Creating Positive Spin on Almost Anything
• Making Complicated Nasty Stuff Simple and Friendly
• Mediation, Consensus-Building, Team Development
• Interpersonal Communications Expert
• Twenty Years in Diversity Leadership
(Public Company; AAPL; Computer Hardware industry)
September 2009 — Present (4 months)
I have rejoined Apple after a hiatus. It's good to be back!
(Writing and Editing industry)
January 1994 — Present (16 years )
Copywriting and content strategy especially but not exclusively for small and medium-sized businesses.
(Privately Held; Computer Software industry)
June 2009 — September 2009 (4 months)
Help create a more user-friendly voice while integrating updated technical proficiency information. Craft key phrases that showcase Lohika's outstanding strengths. Co-create optimal navigation paths.
(Public Company; AAPL; Computer Hardware industry)
March 2009 — June 2009 (4 months)
Contract position. Point person and QA gatekeeper for series of retail training modules. Develop style, tone and voice, serve as in-house resource person for content development.
(Writing and Editing industry)
2004 — 2009 (5 years )
(Public Company; ebay; Internet industry)
June 2008 — December 2008 (7 months)
(Public Company; 1001-5000 employees; AQNT; Marketing and Advertising industry)
November 2007 — December 2007 (2 months)
• Develop editorial voice for Intel consumer website.
• Gather, evaluate and present content for user vignette sequences.
• Create unique identities for “smart to genius” range of Intel processors (chips).
(Writing and Editing industry)
2007 — 2007 (less than a year)
(Writing and Editing industry)
2001 — 2005 (4 years )
1984 — 1991
theater, communications 1982 — 1984
1979 — 1982
screenwriting, mediation, helping startups define their brand, voice and tone
CCC, Brain Exchange