
Senior Account Executive at Jasculca/Terman & Associates
Greater Chicago Area

Senior Account Executive at Jasculca/Terman & Associates
Greater Chicago Area
-Working with small business and Fortune 100 companies on branding and strategic communications
-Message development
-Social media marketing strategy and execution
-Blogging and consulting on how to start a blog
-Pitching and securing media placements
-Political campaign management
Branding and identity, public affairs, social media strategy, message development, cross-cultural marketing, government relations, crisis communications
(Public Policy industry)
September 2009 — Present (3 months)
(Privately Held; Marketing and Advertising industry)
February 2009 — Present (10 months)
Strategic communications consultant with expertise in social media, blogging, public affairs, reputation management and public relations to drive business objectives.
(Privately Held; Public Relations and Communications industry)
April 2008 — February 2009 (11 months)
-Web and social networking strategy
-Branding and identity
-Message development
-Coalition building
-Crisis communications
-Event marketing
(Non-Profit; Public Relations and Communications industry)
May 2006 — May 2008 (2 years 1 month)
Served as the public relations/affairs officer of the largest social service agency in the state of Illinois. I worked to promote the public policy positions of my agency and advance community relations with Chicagoland stakeholders.
(Public Relations and Communications industry)
May 2007 — February 2008 (10 months)
Public affairs and marketing communications consulting for Daniel Biss, candidate for State Representative for Illinois 17th District (www.danielbiss.com). Duties included: web strategy, social networking strategy, speech writing, issue positioning and community outreach.
MA , Integrated Marketing Communications , 2006 — 2008
-Independent study analyzing online social networks' impact on the 2008 elections
-Formulated re-branding strategy and tactics for Fortune 500 companies
-Created launch strategy for online social networking website
-Executed word-of-mouth campaign for Chicago-business, increasing customer engagement and deepening customer loyalty
BA , History , 2002 — 2004
-Graduated with honors
-Winner of the Andrew Wolpert Prize for best undergraduate research paper
Marketing communications, web 2.0, entrepreneurs, public affairs, international relations, online social networking, blogging, campaigns and elections
Northwestern IMC, Alliance of Latinos & Jews, Illinois Holocaust Museum, Public Affairs, Chicago Area Public Affairs Group
Golden Dot Awards Recipients