Jerome Marinovic

Current

Global Director of Digital Marketing & Knowledge Management at Carlson Wagonlit Travel

Past

Account Director at Business Interactif
Export Area Manager at Saint-Gobain Emballage
Consultant in international development at Vetrerie Italiane VETRI

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Education

ESCP Europe

Recommended

1 person has recommended Jerome

Connections

286 connections

Industry

Online Media

Websites

My Website

Jerome Marinovic’s Summary

I am a marketing-oriented manager with an in-depth understanding of web strategies and innovation. I worked both as an external advisor to some major corporations when working at Digitas and leading the digital marketing strategy from the inside when working at Carlson Wagonlit Travel. My goal: assuming executive responsibility to help grow the business.

Jerome Marinovic’s Specialties:

corporate communication, client communication, digital marketing, e-business, internal communication, knowledge management, project management, account management, strategic planning, web technonology

Jerome Marinovic’s Experience

Global Director of Digital Marketing & Knowledge Management

Carlson Wagonlit Travel

(Privately Held; 10,001 or more employees; CWT; Leisure, Travel & Tourism industry)

January 2006 — Present (3 years 7 months)

Oversee the image of CWT as a corporation and a brand on new media supports
Develop client communication mainly through public Internet sites (including the global corporate website and country websites) but also through customer portals and joint online marketing initiatives
Develop employee communication mainly through communication Intranet sites (including the global, regional, country and location sites) but also through agent portals and other internal web applications
For more information: www.carlsonwagonlit.com
Account Director

Business Interactif

(Privately Held; BNS; Internet industry)

August 2000 — January 2006 (5 years 6 months)

Design and implement digital marketing programs as well as e-business solutions for major corporations (€ 2m in annual turnover)
For more information: www.digitas.fr
Export Area Manager

Saint-Gobain Emballage

(Public Company; 10,001 or more employees; SGO; Mechanical or Industrial Engineering industry)

January 1998 — July 2000 (2 years 7 months)

Develop an international clients portfolio (€ 15m in annual turnover) in the glass packaging business
For more information: www.saint-gobain-emballage.fr
Consultant in international development

Vetrerie Italiane VETRI

(Public Company; 10,001 or more employees; SGO; Mechanical or Industrial Engineering industry)

September 1996 — December 1997 (1 year 4 months)

Increase performance of export sales management within Vetrerie Italiane VETRI (Saint-Gobain glass packaging subsidiary in Italy)
For more information: www.sgvetri.it

Jerome Marinovic’s Education

ESCP Europe

MBA , Marketing, Finance, Economics, Organizational Behaviour... , 1993 — 1996

Additional Information

Jerome Marinovic’s Websites:

My Website

Jerome Marinovic’s Groups:

Travel Procurement Professionals
Travel 2.0: Interactive Travel Industry Professionals
ESCP Europe (ESCP-EAP)
Corporate Online Booking and Automated Transaction Solutions
Travel & Tourism Industry Professionals Worldwide
Online Travel Technology
NBTA
Hotel Revenue Management, General Manager, Professionals, OTA, Online Travel Agents, Travel Portals
Association of Corporate Travel Executives (ACTE)
Institute of Travel & Meetings