Jeremy Loadman

Jeremy Loadman

Publicist at St Columba's College Essendon and Freelance Journalist

Melbourne, Australia
Online Media

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Jeremy Loadman's Overview

  • Freelance Journalist at Self-employed

92 connections


Jeremy Loadman's Summary

I am a communications professional with a broad range of internal, external and digital communications experience within the transport, education and financial industries. I am also a freelance writer who has had articles published in The Age, Marketing Magazine, The Drum and the Melbourne Magazine. Please visit my website to read my published works.

My passion lies in developing and writing communications materials and implementing effective strategies, campaigns that bring about positive results.

Key strengths:

• broad mix of internal and external communications experience
• excellent writing and editing skills – for both print and online
• excellent ability to develop and maintain engaging online content that uses SEO best practices.
• experience as a digital content producer using content management systems (MySource Matrix and Wordpress) and managing intranets.
• experience developing and implementing communications strategies including community engagement and online engagement strategies
• ability to manage multiple stakeholders with the confidence to influence at the highest levels of an organisation to achieve business objectives
• experience communicating through social media channels
• ability to balance multiple projects and meet tight deadlines

Jeremy Loadman's Experience

Freelance Journalist


April 2013Present (1 year 6 months) Melbourne, Australia

I am a freelance journalist writing primarily for The Age's Executive Style section.

Communications Advisor (contract)

Victorian Building Authority

September 2013December 2013 (4 months) Docklands, Melbourne

• drafting the communications strategy for stakeholder engagement surrounding the renewal of Victoria's building regulations
• writing, editing and proofing online communications material (including the Victorian Building Authority’s web content and media releases)
• posting and editing web content
• liaising with a range of stakeholders to develop online content

Freelance Account Manager (contract)

PR Edge

Privately Held; 11-50 employees; Public Relations and Communications industry

August 2013August 2013 (1 month)

Communications Manager (contract)

Thrifty Car Rental (Div of NRMA)

Privately Held; 501-1000 employees; Automotive industry

20122013 (1 year) Sydney

• creating and implementing strategic employee communication programs for key business projects
• managing leadership communications and providing leadership counsel for CEO, General Manager NZ and executive management team
• sourcing, writing and editing all corporate communications for the Australian business including news articles, key messages, manager toolkits, briefings, FAQs and media releases
• managing media relations for Thrifty Australasia
• managing the Thrifty intranet including writing and uploading communications materials for staff and franchises
• redevelopment of the Thrifty intranet
• managing the budget of Thrifty’s newsletter
• working closely with Thrifty’s parent company, NRMA, to promote Thrifty to the wider NRMA Group.

• managed Thrifty’s internal and external communications with limited direction
• produced a range of communications materials which successfully introduced Thrifty’s new CEO to the business
• overhauled the design and printing of the company’s internal newsletter to achieve improvements in quality as well as significant cost savings
• successfully dealt with media enquiries to the business
• developed and implemented an engagement strategy that helped achieve a record 90% completion rate for a major online staff survey
• provided key communications for the relocation of 60 staff to new Head Office.

Communications Advisor (contract)

Public Transport Victoria

October 2011October 2012 (1 year 1 month) 121 Exhibition Street, Melbourne, 3000

• writing and editing print and online communications material (fact sheets, newsletters, reports) for the multi-billion dollar Melbourne Metro underground rail project which complied with the Victorian Government standards and policies
• developing the project’s public communications strategy
• responding to public enquiries
• liaising with internal and external stakeholders including the Minister’s office
• liaising with the department’s design team to create engaging communications materials that were consistent with PTV’s brand
• liaising with the department’s web team to create an engaging online presence for the project
• organising briefings for key internal and external stakeholders
• organising the printing and distribution of public newsletters
• summarising the project’s engineering studies and detailing the project’s key milestones and issues for internal briefing materials.

• produced accurate and effective communications materials to brief the Minister for Public Transport
• wrote and produced presentations for the Melbourne Metro Project Director for use in public engagement briefings
• successfully organised external stakeholder briefings
• successfully translated highly complex technical information into easy to understand language for both internal and community stakeholder engagement materials
• ensured sensitive and cabinet-in-confidence information was dealt with in accordance with the departments polices and procedures.

Digital Content Coordinator (contract)

La Trobe University

Educational Institution; 1001-5000 employees; Higher Education industry

March 2011November 2011 (9 months) La Trobe, Bundoora

• redevelopment of La Trobe University’s Future Students website
• liaising with members of La Trobe University’s marketing department, academic body, digital media and ICT team to create well-structured, visually appealing and engaging web pages
• analysing navigation options and website architecture
• analysing accessibility and functionality of web content
• writing and editing content for the La Trobe University website
• posting and editing web content using La Trobe University’s content management system
• implementing metadata and search engine SEO best practices.
• writing and directing online promotional videos
• updating and responding to queries on La Trobe University’s Facebook and Twitter pages
• monitoring traffic to the La Trobe University website
• providing editorial advice on written content drafted by other La Trobe University staff members.

• successfully redesigned the content architecture for La Trobe University’s Future Students website making the website more user-friendly
• successfully rewrote and edited new content for La Trobe University’s Future Students website, which significantly improved the site’s SEO
• successfully drafted La Trobe University’s social media policy
• instigated and managed the process of implementing consistent and accurate online information across La Trobe University’s five faculties
• wrote and directed online promotional videos for La Trobe – including one used for a key funding submission.

Digital Communications Officer (contract)

La Trobe University

Educational Institution; 1001-5000 employees; Higher Education industry

February 2011March 2011 (2 months)

• writing, editing and managing the online content of the university’s online newspaper the La Trobe Times
• drafting and editing content for La Trobe’s 2012 Study Abroad guide
• liaising with graphic designers to create the look and layout for the 2012 Study Abroad guide
• interviewing subjects for articles to appear in the La Trobe Times
• posting news articles online and updating the international student web pages using La Trobe’s content management system and HTML.

• successfully delivered the written content for La Trobe’s Study Abroad guide to deadline
• successfully produced articles of a high standard for the La Trobe Times

Digital content writer and editor

Dun & Bradstreet

Public Company; 5001-10,000 employees; DNB; Information Services industry

September 2008October 2010 (2 years 2 months)

• writing and editing profiles on privately-owned companies that detailed their operations, financial performance and corporate structure for Dun and Bradstreet’s Company360 database
• uploading reports online using a content management system
• beta testing an online database
• media monitoring and sourcing financial reports lodged with ASIC to track and update the financial performance of private companies
• trained subscribers throughout Australia on how to use the Company360 database
• liaising with the Corporate Affairs Manager to develop publications and articles, and edit online content.

• profiled over 750 private companies
• developed sound knowledge of financial documents (P&L, balance sheet, revenue) and financial reporting processes
• I was recognised for the friendly and professional manner in which I conducted my Company360 online training sessions.

Jeremy Loadman's Skills & Expertise

  1. Web Content
  2. Web Content Management
  3. Copy Editing
  4. Proofreading
  5. Editing
  6. Copywriting
  7. Writing
  8. Content Management
  9. CMS
  10. Information Architecture
  11. Digital Communication
  12. Social Media
  13. Social Media Marketing
  14. Digital Media
  15. Newsletters
  16. Corporate Communications
  17. Press Releases
  18. Internal Communications
  19. Publications
  20. Facebook
  21. SEO
  22. Marketing
  23. Strategy
  24. Online Communications
  25. Strategic Communications
  26. Journalism
  27. Editorial
  28. Media Relations

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Jeremy Loadman's Publications

Jeremy Loadman's Education

University of Melbourne

Bachelor of Arts (Media and Communication)(Honours), Media and Communication


Deakin University

Bachelor of Arts (Media and Communication), Media and Communication, Professional Writing


Jeremy Loadman's Additional Information

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