Jennifer Myers-Robb

Current

• President at ebove & beyond, inc.

Past

• Director of eCommerce at Palm Beach Jewelry
• Business Development Manager at Amazon.com International
• Co-op Manager at Amazon.co.uk

• Account Coordinator at Price McNabb

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Education

• University of North Carolina at Chapel Hill

Recommended

2 people have recommended Jennifer

Connections

227 connections

Industry

Marketing and Advertising

Websites

• My Company

Jennifer Myers-Robb’s Summary

Jennifer Myers-Robb’s Specialties:

Web based business growth, customer retention strategies, customer acquisition strategies, traffic generation, partnership programs, the most effective use of email, business development

Jennifer Myers-Robb’s Experience

• President

  ebove & beyond, inc.

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  January 2003 — Present (6 years 7 months)

  • Working with companies who have web sites and want to increase that sector of their business, as well as companies who are just starting to implement e-commerce as a part of their overall business model.
  • Writing business & marketing plans.
  • Reviewing and revising websites to be certain they contain the appropriate features, look & functionality in order to achieve the optimum customer experience, thus increasing the conversion rate.
  • Reviewing P&Ls and setting budgets
  • Creating customer acquisition and retention programs
  • Creating marketing programs to increase brand awareness, as well as drive traffic, increase conversion through the use of CRM tools such as email, direct mail, affiliate programs, etc.
  • Analyzing data and results of marketing strategies

• Director of eCommerce

  Palm Beach Jewelry

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  November 2000 — January 2003 (2 years 3 months)

  • Selected to lead the company’s E-Commerce initiative.
  • Created an online business which accounts for 20% of the company’s overall annual profits
  • Strategize with the catalog division of the company to create single marketing stream and devise the optimum customer contact strategy
  • Oversee email campaign strategy development, customer segmentation and deployment
  • Created syndicate partner relationships with JC Penney, Spiegel, Newport-News, Brylane Home, Chadwicks & Domestications
  • Develop & execute marketing strategies for all online business to create awareness and drive traffic resulting in increased customer retention and acquisition through programs such as affiliate marketing, search engine optimization, media buys and ad campaigns
  • Manage internal staff and outsourced partner relationships.
  • Created plan for online look, features and functionality
  • Negotiated with vendors and suppliers.
  • Planned and reconciled annual budgets.

• Business Development Manager

  Amazon.com International

  (Public Company; 5001-10,000 employees; Marketing and Advertising industry)

  February 1999 — November 2000 (1 year 10 months)

  • Planned and created a new site monetization program (co-op)
  • Presented/ pitched the new program to top level executives in the publishing, music and film industries
  • Continually managed the co-op partnership with over 20 partners
  • Managed the internal build and running of the program (managing from 18 - 35 people)
  • Continually reviewed and improved the program to optimize growth and increase revenue
  • Sold in top accounts such as Virgin, BBC and Paramount Studios.
  • Exceeded annual program goal by 50% in the first 5 months
  • Grew participating program accounts by 180% in the first 5 months

• Co-op Manager

  Amazon.co.uk

  (Marketing and Advertising industry)

  1998 — 2000 (2 years)

• Account Coordinator

  Price McNabb

  (Marketing and Advertising industry)

  1996 — 1997 (1 year)

Jennifer Myers-Robb’s Education

• University of North Carolina at Chapel Hill

  BA , Marketing, Advertising , August 1992 — May 1996

Additional Information

Jennifer Myers-Robb’s Websites:

• My Company

Jennifer Myers-Robb’s Interests:

Travel, Running & Fitness, Sports, Family & Friends, My Dogs

Jennifer Myers-Robb’s Groups:

Member of the DMA (Direct Marketing Association), DMA Email Marketing Committee Representative, Member of the DMA Research Forum, Member of the AMA (American Marketing Associaction), WithIt Member (Women in the Home Industries Today, High Point Chamber of Commerce, Career Mentor at UNC Chapel Hill, Certified Ecommerce Consultant (ICECC), NAFE (National Association for Femal Executives), TIMA Triad Internet Marketing Association), CPI, Inc. Board Member

•    Amazon Alumni
•    Panel of Peers

Jennifer Myers-Robb’s Honors:

Amazonian Outstanding Achievement Award, Amazon.com International
"Golden Bell" Sales Award , Bell South Advertising & Publishing
Named to Empire "Who's Who" 2004

Jennifer Myers-Robb’s Contact Settings

Interested In:

• consulting offers
• expertise requests
• reference requests
• getting back in touch