Jennifer Christensen

Marketing Project Administrator at Mystic Lake Casino Hotel

Location
Greater Minneapolis-St. Paul Area
Industry
Marketing and Advertising
Previous
  1. Mystic Lake Casino Hotel,
  2. Viking Coca-Cola Bottling Company,
  3. St. Cloud Hospital
Education
  1. Hamline University
Recommendations1 person has recommended Jennifer
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Background

Experience

Marketing Project Administrator

Mystic Lake Casino Hotel
– Present (1 year)

- Marketing liaison for the Mystic Lake/Canterbury Park cooperative marketing partnership to fulfill all aspects of the agreement, including large- and small-scale property projects, and print and digital communication initiatives
- Establishes timelines and assigns specific tasks to individual team members for all projects and communicates assignments to appropriate team members
- Monitors and adjusts project work flow as needed based on divisional and enterprise priorities and resources
- Collaboratively identifies/resolves obstacles in order to maintain project timelines and regulatory compliance
- Serves as project lead for individual projects as needed by Marketing team and as assigned by VP of Marketing
- Maintains and updates interactive directional kiosks via Fusion cast system
- Maintains and schedules marketing messages on Cool Sings plasma display units throughout the property
- Represents Marketing department and prepares project progress reports on an ongoing basis to support internal communication of department projects and timelines
- Maintains digital asset management system and ensures regulatory compliance with all projects

Advertising Representative

Mystic Lake Casino Hotel
(1 year 7 months)

- Marketing liaison for the Mystic Lake/Canterbury Park cooperative marketing agreement to fulfill all aspects of the agreement, including large- and small-scale property projects, and print and electronic communication initiatives
- Responsible for placing weekly news, weather traffic radio messages with radio stations and allocating the proper messages to meet business objectives
- Coordinated radio, TV, print, digital and outdoor advertising buys
- Managed project production schedules, solicit bids and communicate project specifications to both internal and external vendors to obtain the best pricing, production methods and delivery dates for all communications pieces
- Assisted with PR and social media functions of the company, including creating and posting social media content and maintaining monthly PR report
- Assisted the Project Administrators, utilizing our project management system to help route projects for the entire Marketing Division as needed

Marketing Representative

Mystic Lake Casino Hotel
(5 years 6 months)

- Marketing liaison for Food & Beverage, Hospitality, Player Development, HR/Benefits, Finance, Operations and Entertainment, to oversee the execution of their communication and project requests
- Built and coordinated the corporate marketing partnership program by soliciting organizations to partner with Mystic Lake Casino Hotel to add value to our existing membership/loyalty program
- Submitted content to copywriter while proofing and discerning the appropriate messages for various print and electronic media to satisfy communication needs and goals for the intended audiences
- Managed production schedules, solicited bids and communicated project specifications to both internal and external vendors to obtain the best pricing, production methods and delivery dates for all communications
- Coordinated and executed monthly large- and small-scale events/promotions, and provided monthly post-event or post-promotion analysis, reports and budget tracking
- Assistant Project Administrator, operating our project management system to route projects for the entire Marketing Division
- Managed MOA corporate sponsorship and assisted in negotiation of 2010-2017 contract
- Assisted with PR functions of the company
- Sole host site coordinator for "Who Wants to Be A Millionaire?" and "The Price is Right" regional auditions

Inside Sales Representative

Viking Coca-Cola Bottling Company
(6 months)

- Preserved existing account relationships
- Ensured product levels and equipment productivity was maintained

Communications Intern

St. Cloud Hospital
(4 months)

- Copywriter for technical and anecdotal internal and external hospital publications
- Organized video interviews and media kits
- Organized hospital’s United Way campaign kick-off celebration

Skills

  • Marketing Communications
  • Marketing
  • Management
  • Customer Service
  • Advertising
  • Project Management
  • Microsoft Office
  • Social Media
  • Casino
  • Public Relations
  • Sales
  • Strategic Planning
  • Budgets
  • Sales Management
  • Microsoft Excel
  • Event Management
  • Lead Generation
  • Teamwork
  • Team Building
  • Social Media Marketing
  • Event Planning
  • Email Marketing
  • Online Advertising
  • Marketing Strategy
  • Direct Marketing
  • Account Management
  • Outlook
  • Direct Mail
  • See 13+  See less

Education

St. Cloud State University

Bachelor of Science, Mass Communication, emphasis in Public Relations and Advertising

Activities and Societies: Public Relations Student Society of America, University Program Board, National Society of Collegiate Scholars

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