Stockholm Area, Sweden
- Past
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- CSO at Keybroker AB
- Managing Director at Keybroker Scandinavia
- Director of Brand Websites, Scandic at Hilton
- Director Internet Development at Scandic/Hilton International
- Account Manager at Inte Rio Advertising Agency
- Marketing Manager Sweden at Filmvianet Europe Asset Management AB, Stockholm (today Livenetworks)
- Key Acccount Manager at Adera Sweden AB, Stockholm
- Trainee at The Shooting Gallery
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- Industry
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Jennie Skogsborn’s Experience
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CSO
Keybroker AB
(Privately Held; Marketing and Advertising industry)
August 2008 — December 2008 (5 months)
Keybroker (A Search Marketing company, with high growth, and with Investor Growth Capital as the major investor)
CSO (Chief Sales Officer), Keybroker AB
· Part of the Management Group within Keybroker AB.
· Responsilble for achieving Global sales targets and developing the International Sales strategy.
· Building the International sales organisation which included Scandinavia, Italy, Germany and France.
· Creating a new Incentive model, working routines, and sales culture, also introducing new KPI’s and more. -
Managing Director
Keybroker Scandinavia
(Privately Held; Marketing and Advertising industry)
September 2007 — August 2008 (1 year)
Managing Director, Keybroker Scandinavia
· Set up of the Keybroker AB subsidiary, Keybroker Scandinavia.
· Grew the subsidiary to include a team of 32 people.
· Established the Sales organisation in Scandinavia.
· Worked with business strategy and financial, legal and operational structure. -
Director of Brand Websites, Scandic
Hilton
(Privately Held; Hospitality industry)
June 2006 — August 2007 (1 year 3 months)
· I was one of the stake holders, representing e-commerce, within the Transition Group. The group was responsible for separating Hilton and Scandic when Hilton International sold Scandic to EQT.
· Established the Scandic e-commerce organisation within Hilton.
· Responsible for maximizing revenue through the four Scandic web sites in Sweden, Finland, Denmark, and Norway and also for scandic-hotels.com targeting International travellers.
· Achieved a growth of 35% in 2005 vs 2004, and 30% in 2006 vs 2005, 36% in 2007 vs 2006 (first 6 months).
· Also responsible for on-line Marketing strategies and execution in the Nordic (Scandic) covering: On-line retailing, Affiliate programs, Search engine Marketing, e-mail Marketing, Banner advertising and on-line partner development. -
Director Internet Development
Scandic/Hilton International
(Hospitality industry)
April 2002 — June 2006 (4 years 3 months)
· Creation of the Commercial plan, and the launch strategy of the new five Scandic web sites in the Nordic Area.
· Part of the Global e-business project within Hilton International.
· Led the implementation of the e-business strategy and set up the Management for the new platform, involving Operations, Distribution, Marketing, Sales and Revenue Management.
· Developed and rolled out training to Hotels, and Marketing in content management as well as on-line marketing. (worth mentioning is that I developed a 2-day tailormade On-line Marketing course for Scandic. I trained 20 people within the Marketing department).
· Project Management. -
Account Manager
Inte Rio Advertising Agency
(Marketing and Advertising industry)
January 2001 — January 2002 (1 year 1 month)
· In charge for clients such as Din Del/Eniro, Teracom and Pengar i Sverige. Also worked with clients such as Radisson SAS, Travel Vision and Tenant and Partner.
· Part of developing integrated marketing communication strategies.
· Project manager of integrated marketing communication projects, covering production of advertisements, commercials, radio spots, outdoor advertising, and redesign of web sites.
· Directed production of Graphical Design and Branding programmes. -
Marketing Manager Sweden
Filmvianet Europe Asset Management AB, Stockholm (today Livenetworks)
(Broadcast Media industry)
August 2000 — January 2001 (6 months)
· Part of the Management Group.
· Developed marketing strategies and how to package and sell various services.
· Managed the communication/relation towards our clients and partners.
· Overviewed and coordinated the production.
· Planned testing at households targeting digital film distribution through broadband. -
Key Acccount Manager
Adera Sweden AB, Stockholm
(Public Company; Internet industry)
October 1998 — August 2000 (1 year 11 months)
the creative process (design and communication). Managed On-line marketing campaigns and directed the first booking service in wap technology.
· Responsible for the communication of the Internet bank of Swedbank, which resulted into various national campaigns. Also managed various development projects for the Swedbank’s web site.
· Directed the creative process (graphical design), the interface production and the application development for JC and Brothers new web sites.
· Mapped out the sales process for Wallenius Wilhelmsen. Managed the development of their web site and directed the global print campaigns -
Trainee
The Shooting Gallery
(Internet industry)
1998 — 1998 (less than a year)
Trainee (with focus on the role Producer within feature film production)
· During my trainee period I assisted the Executive Director.
· I learned how to plan and budget feature film production.
· Part of my job was to evaluate and give my thoughts and ideas to new manuscripts.
· I was offered a job as a Producer.
Additional Information
Jennie Skogsborn’s Honors:
Nominated to Sweden’s future female leaders 2007 (“Sveriges framtida ledare”) which is arranged by Shortcut toghether with Ledarna. Ranked between 31-50.
