Jenna Mattefs

Current

• Associate Media Planner at Digitas

Past

• Intern at Ingenex Digital Marketing
• Intern at LatinWorks

Education

• University of Michigan

Recommended

2 people have recommended Jenna

Connections

189 connections

Industry

Marketing and Advertising

Jenna Mattefs’s Summary

Brief background:
-began college in the School of Art and Design at the University of Michigan & obtained degree in Communication Studies
-found advertising/marketing experience by: joining advertising clubs (MAM, A2AC, AAF), creating logos and campaigns for organizations on campus (Club Tennis, Project Wheelbarrow, & Encore), interning at a traditional and digital agency (LatinWorks & Ingenex), conducting focus groups and brand research for class projects (Gatorade), and volunteering help for FabText new product launch



Goal:
-Combine my eclectic experiences into a career in advertising where I can utilize my creativity, excitement, & insight to fulfil my client, company, and personal goals

Jenna Mattefs’s Specialties:

-comfortable handling multiple requests/campaigns/projects at once

-proactive

-versatile background, providing unique perspective on all projects

Jenna Mattefs’s Experience

• Associate Media Planner

  Digitas

  (Public Company; PUB; Marketing and Advertising industry)

  May 2008 — Present (1 year 7 months)

  -plan campaigns for client, monitor partner activity, and review results

• Intern

  Ingenex Digital Marketing

  (Privately Held; Marketing and Advertising industry)

  January 2008 — May 2008 (5 months)

  -discovered where to promote various clients online through research about each client, their competitors, and target audience

• Intern

  LatinWorks

  (Privately Held; Marketing and Advertising industry)

  May 2007 — August 2007 (4 months)

  -discovered how LatinWorks is a brand by finding shared characteristics between their clients and consumers

Jenna Mattefs’s Education

• University of Michigan

  Communication Studies 2004 — 2008

  Activities and Societies:

  Michigan Advertising and Marketing (MAM), American Advertising Federation (AAF), Ann Arbor Ad Club volunteer, Michigan Club Tennis Team

Additional Information

Jenna Mattefs’s Interests:

tennis, drawing, working out, Michigan football

Jenna Mattefs’s Groups:

Ann Arbor Ad Club
American Advertising Federation
Michigan Club Tennis

•    Ann Arbor Ad Club (A2AC)
•    American Advertising Federation (AAF)
•    Chicago Interactive Marketing Association (CIMA)

Jenna Mattefs’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch