Relationship Marketing Specialist
Greater Minneapolis-St. Paul Area
- Current
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- Senior Marketing Manager - Brand Advocacy/Alumni Director at Capella University
- Director of Operations at Swanson Creative
- Past
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- Senior Director, Outreach and Special Events at University of Minnesota Alumni Association
- Director of Alumni Relations at Carlson School of Management, University of Minnesota
- Marketing Manager at Speer Software Training
- Associate Director, Residential Life at Hamline University
- Education
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- Colorado State University
- Iowa State University
- Hill Murray High School
- Recommended
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3 people have recommended Jen - Connections
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223
connections
- Industry
- Higher Education
- Websites
Jen Swanson’s Summary
Marketing professional with demonstrated ability to develop and implement complex strategies, programs and services for key constituent audiences. Experience in developing and implementing comprehensive relationship marketing and advocate engagement programs designed to enhance brand advocacy and word of mouth impact for large higher education institutions.
Jen Swanson’s Specialties:
Strategic planning, relationship marketing, marketing strategy, communications, event planning, volunteer management, board management.
Jen Swanson’s Experience
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Senior Marketing Manager - Brand Advocacy/Alumni Director
Capella University
(Public Company; 1001-5000 employees; CPLA; Higher Education industry)
June 2006 — Present (3 years 6 months)
Responsible for developing and driving relationship marketing activities that generate advocacy behavior with learners, alumni, faculty and staff at Capella University. Lead the renewal and creation of programs that help prospective learners understand the Capella experience; engage current learners in programs that enhance their academic experience; encourage the formation of learner/alumni networks; and deepen alumni relations across the organization.
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Director of Operations
Swanson Creative
(Partnership; Marketing and Advertising industry)
January 2006 — Present (3 years 11 months)
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Senior Director, Outreach and Special Events
University of Minnesota Alumni Association
(Educational Institution; 10,001 or more employees; Higher Education industry)
February 2004 — May 2006 (2 years 4 months)
Manage outreach, relational programs, and special events for the University of Minnesota Alumni Association (UMAA). Manage alumni chapter and society programs, career service programs, mentoring program, and student engagement strategies.
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Director of Alumni Relations
Carlson School of Management, University of Minnesota
(Educational Institution; 10,001 or more employees; Higher Education industry)
January 2001 — February 2004 (3 years 2 months)
Managed alumni services department for top-25 rated business school, including development and implementation of strategic objectives in volunteer management, corporate/alumni services and events, lifelong learning opportunities, career services and awards and recognition for 43,000 alumni.
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Marketing Manager
Speer Software Training
(Privately Held; 11-50 employees; Information Technology and Services industry)
2000 — 2001 (1 year )
Managed marketing and communications for small software training company, specializig in legal-specific software training for large law firms. Managed development and distribution of collateral materials, development of educational/marketing seminars, and tradeshow program.
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Associate Director, Residential Life
Hamline University
(Higher Education industry)
1998 — 2000 (2 years )
Jen Swanson’s Education
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Colorado State University
MS , Student Affairs and Higher Education , July 1996 — May 1998
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Iowa State University
BS , English, Public Relations , September 1992 — May 1996
- Activities and Societies:
- Phi Beta Kappa, Delta Zeta Sorority, Student Alumni Association, Student Foundation Relations, Orientation Programs, Honors Program
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Hill Murray High School
Jen Swanson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
